News Stories

Phones dominate 3D searches while gaming and movies lag behind

[TechRadar]

The HTC Evo 3D and LG Optimus 3D have emerged as two of the top three 3D search terms in the UK over the last three months.

The Evo 3D and Optimus 3D each turned up twice in the top 20 3D-related UK search terms across all search engines in the 12 weeks ending 20 August, according to data from Experian Hitwise exclusively provided to TechRadar.

The handsets took a total of 4.3 per cent of all 3D searches by UK internet users over the 12 week period – the total number of searches across all search engines during that period is nigh on impossible to pin down but averages out at around 6.6 billion.

Shocker

The hitherto unsuspected public appetite for the two phones has ranked them just under 3D TV in public interest, but above Sky 3D, 3D games and 3D as a generic phrase in the chart.  …

Diversification

James Murray, Marketing Research Analyst for Experian Hitwise commented: “The 3D market is rapidly diversifying and whereas last year the focus was very much on 3D films and 3D TVs, this year new 3D products like mobiles are grabbing the attentions of UK consumers.

“Our search data suggests that TVs are still the primary 3D product that people want to purchase, accounting for 10 per cent of all 3D searches online, but as more 3D mobile handsets come onto the market this could be the new dominant 3D platform.”

Read the full story here: http://www.techradar.com/news/internet/phones-dominate-3d-searches-while-gaming-and-movies-lag-behind-1000914

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