News Stories

San Jose Mercury News Quotes David about Apple’s Foray in Digital Publishing

“I think this will ultimately hurt Apple,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. “They created all this hope and promise with the iPad as the future of digital-publishing incarnate. Now, they’ve knocked it down with these restrictive rules, and I think that’s somewhat short-sighted.”

Full article

PDF

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)