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3ality CEO takes on advisory role

CEO Sandy Climan ankles Digital post for financial realm /

Sandy Climan, CEO of 3ality Digital, has ankled to move into an advisory role with Modell Ventures, 3ality’s financial backer.

Company founder Steve Schklair, who has been CEO of 3ality’s production and technology group, steps up to Climan’s post.

Climan will provide strategic advisory services through his own company, Entertainment Media Management.

He is the only CEO 3ality has had, taking the post when the company was formed in 2007.

He oversaw its explosive growth through the 3D boom. When Climan began as CEO, one of the main tasks 3ality faced was simply introducing 3D to the marketplace.

Today 3ality is primarily a 3D technology vendor for movie and TV production, which is not Climan’s main interest.


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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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