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Japanese not keen to go four-eyed for 3D TV: survey – Kakaka.com

Japanese not keen to go four-eyed for 3D TV: survey

TOKYO | Fri Jul 2, 2010 11:14am EDT

(Reuters) – Television manufacturers might be waging a 3D battle but Japanese consumers are not entering the affray with almost 70 percent saying they have no plans to buy a 3D TV for their home.

Respondents said they were turned off by the special viewing glasses and also blamed steep price tags and scarcity of available content for their lack of interest, the survey by the price comparison website operator Kakaku.com showed.

Electronics makers like Panasonic Corp and Sony Corp have rushed to bring 3D TVs to the market this year, hoping the boom in cinemas will extend to living rooms after blockbusters like “Avatar” and “Alice in Wonderland” ignited massive interest in 3D viewing.

But 67.4 percent of respondents said they were not interested in buying a 3D TV while only 31.2 percent were considering or wanted to purchase one, the survey said.

“Television makers’ expectations for 3D are high but looking at the degree of interest among consumers, there is a big gap with the enthusiasm of manufacturers,” Tsuyoshi Kamada, head of Kakaku.com’s media-creative section, wrote in a report on the survey.

Of those who have no plans to buy a 3D TV, nearly 70 percent cited the hassle of wearing special glasses, 57 percent said prices were too high and close to 40 percent said there was not enough 3D content.

Sony has launched 3D games for its PlayStation 3 and Japanese cable operator J:Com offers a small selection of 3D programs through its video on demand service, but available content remains limited.

Kakaku.com conducted the online survey June 10-16, receiving responses from 8,957 people.

Verizon Joins the Executive Board of the Entertainment Technology Center at USC

Verizon Enterprise Solutions will lend its technology expertise to the Entertainment Technology Center at the University of Southern California (ETC@USC) through a seat on ETC@USC’s executive board. Verizon’s global cloud, IP and wireless networks, managed security services, end-to-end digital content solutions and technology-related professional services are used by media and entertainment companies to create, transport, manage and deliver digital content around the world, on any platform,  anytime.

ETC@USC is a nonprofit, member-funded entertainment technology think tank and research center, affiliated with the USC School of Cinematic Arts. It brings together senior executives, innovators, thought leaders and catalysts in a neutral setting to explore issues related to the creation, distribution and consumption of entertainment content. Verizon’s participation on the executive board will provide media and entertainment companies with opportunities to learn how Verizon’s media-focused solutions, network and technology expertise can help the industry transform its future.

“The goal of the ETC@USC is to bring industry and technology experts together to develop the solutions that will propel us through the next 20 years,” said Kenneth Williams, CEO and executive director of the ETC@USC. “Verizon’s broad set of technologies and deep industry experience will provide a unique voice on the executive board. We look forward to their active participation.”

Scott Spector, global head of Verizon’s media and entertainment vertical, added: “Verizon is committed to the media and entertainment industry, and our participation with ETC@USC will allow us to support and potentially drive innovation in the industry. There’s a vast range of opportunities to integrate technology and improve everything from digital content production through digital distribution, creating an optimal experience for the industry.”

Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and help shape tomorrow’s biggest ideas. With industry-specific solutions provided over Verizon’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon helps open new opportunities around the world for innovation, investment and business transformation. Visit www.verizonenterprise.com to learn more.

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center within the USC School of Cinematic Arts that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.  ETC@USC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. (www.etcenter.org)

Verizon Communications Inc. (NYSE, Nasdaq:  VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 108 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Dow 30 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 177,300. For more information, visit www.verizon.com/news/.

VERIZON ENTERPRISE SOLUTIONS ONLINE NEWS CENTER: News releases, blog posts, media contacts and other information are available in Verizon Enterprise Solutions’ online News Center at http://www.verizonenterprise.com/about/news. News from Verizon Enterprise Solutions is also available through an RSS feed at http://www.verizonenterprise.com/rss-options/.

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