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Tom’s Guide Features 3D Consumer Experience Lab–over 20 pictures!

If CES showed us anything, it’s that 3D is coming in full force by 2010. USC’s Entertainment Technology Center (ETC) is a place where all facets of the emerging technology come together in one place. Sponsored by major Hollywood studios, several television manufacturers and even a few car companies (Audi and Volkswagen), ETC is a lab dedicated to the understanding, standardizing and furthering of 3D in the home. The lab is involved in everything from focus groups, to panels that put Hollywood execs face to face with students, to 3D health studies.

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

ETC Executive Board Meeting – Board Members Only
June 7, 2018

ETC All Members Meeting – By Invitation Only
USC School of Cinematic Arts (SCA 465)
June 20, 2018

ETC Events