News Stories

CNBC–online and on-air 3D segment featuring David

Earlier this week, I had a chance to visit the folks at USC’s Entertainment Technology Center, the so-called ETC@USC where I got a look at some of the cool, new 3D technologies coming to market. The demo takes on all the more significance given Sony CEO Howard Stringer’s comments today that new Sony TVs are on the way, along with a new 3D channel coming to Europe’s Sky.

David Wertheimer, a former Paramount Digital president, now runs ETC@USC, and while I’m saving the crux of our interview for our upcoming coverage, I wanted to share some of his comments about these trends: “I think you will begin to see 3D rolling out in a big way in 2010,” he tells me. “It will begin to make its way into the major retailers. You’ll probably see discs and other kinds of ways of getting 3D…I think you are going to see 3D migrating into the home beginning in the tail end of this year, but there will certainly be a big push in 2010.”

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P3Update covers Thales Sponsorship Announcement

Thales has joined ETC@USC, The Entertainment Technology Center at University of Southern California (ETC@USC), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, as a Gold Sponsor.

As a Gold Sponsor, Thales will participate in the Center’s Technical Advisory Board and project working groups. ETC@USC sponsors may participate in industry-shaping discussions and focus groups. Members may also network with sponsors and board members, including the major Hollywood studios and prestigious entertainment technology companies.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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