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BusinessWeek quotes David in piece on Japanese 3DTVs

“For 3D to be truly mass-market consumers will want not only movies and games but also live events, sports, and other programming,” such as nature films, says David Wertheimer, who heads the University of Southern California’s Entertainment Technology Center. (The ETC receives funding from the tech companies.)

So what do consumers want? Wertheimer’s ETC and the Consumer Electronics Assn. published a survey in February that helps to answer that question. It found, for instance, that consumers would be willing to pay a premium–but not a big one–for a 3D-capable TV: $150 to $200 more than one that only handles 2D images. More importantly, the survey results showed that only 16% of adults were interested in watching 3D movies or TV shows at home. Among video gamers, there were even fewer supporters–12%. But consumers who have been to a 3D movie are more likely to try to see other movies in 3D—and to want a 3D-ready DVD player and TV for home. Ditto for glasses: Those who had worn the glasses in theaters were less opposed to the idea of doing so at home.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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