“A key challenge in 2011 will be consumer education regarding 3D in the home and the value proposition that digital ownership represents,” [Lori MacPherson, EVP and GM of Walt Disney Studios Home Entertainment] said. “Consistent messaging that resonates with our core consumers will be key as we strive to tackle the ever-present issue of marketplace fragmentation. We need to make good on the promise of interoperability, and the driving force has to be, ‘How do we best serve our consumers?’”

Read the full story here: http://www.homemediamagazine.com/news/2010-a-year-transition-21512