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Technicolor Introduces Blu-Ray 3D Tools

In an effort to make 3D Blu-ray titles more creative and interactive, Technicolor is introducing Blu-ray 3D Java interactive tools and services. That includes 3D menus and a stereoscopic game for Blu-ray 3D.

“Today, the Blu-ray titles have had static menus, so very five years ago,” said Chuck Parker, president of Technicolor’s digital content delivery division. “You still wear 3D glasses, but the content hasn’t been interactive and exciting. This is a step in allowing content creators to get more creative and allow for a more interactive approach.”

The 3D Blu-Ray market kicked off at the Consumer Electronics Show in January, prompting the launch of players and titles to support the format.

The Blu-ray 3D Java technology was developed in-house by Technicolor’s research and innovation arm, and the game was produced by Technicolor’s production team in Burbank. The new services are now available and in use for the first, undisclosed studio clients.

Technicolor provides Blu-ray 3D services using its MVC compression tool, 3D authoring and programming with its proprietary BD-JIVE as well as its depth-analysis tool for 3D subtitles and graphics. Technicolor’s 3D design services have produced onscreen 3D graphics for Blu-ray Disc titles.

by Carolyn Giardina

source: http://www.hollywoodreporter.com/news/technicolor-introduces-blu-ray-3d-34590

Fiesta Bowl on ESPN 3D

The Tostitos Fiesta Bowl will be on ESPN 3D on New Year’s Day.
The network announced the addition of the second BCS Championship Series game to their 3D schedule today. The Fiesta Bowl, at 8:30 p.m. ET from Glendale, Ariz., will precede the Tostitos BCS National Championship game on Jan. 10 at the same time and stadium.
ESPN 3D will also televise the ACC Championship game on Saturday, Dec. 4.
The network also announced the next two regular season college football games: this Saturday’s game (Nov. 6) at No. 4 Boise State as they host Hawaii at 3:30 p.m. ET. The following Friday, Nov. 12, Boise State will play at Idaho at 9 p.m.
– By Scott Hettrick

source: http://hollywoodinhidef.com/2010/11/fiesta-bowl-on-espn-3d/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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