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Industry trade group 3D@Home Consortium launches 3DTV consumer information website

The 3D@Home Consortium, an industry trade group which includes technology heavyweights Intel, Sony and Samsung, has announced a new consumer website which is designed to provide consumers with information about 3DTV and related 3D devices.

The site, titled 3D University, offers up information on how 3D works, a history of 3D, a description of the various 3D formats, a listing of 3D products, FAQs, and how to best set up your 3D home theatre.

“3DUniversity.net takes a wide view of the 3D industry. Starting with how a 3D film or program is made to how it is best displayed,” notes Dan Schinasi of Samsung speaking for 3D@Home.

The 3D University site is here: http://www.3duniversity.net/

Read the full story here: http://www.digitalhome.ca/2010/11/industry-trade-group-launches-3dtv-consumer-information-website/

Adult 3D VOD debuts in Europe

The adult film producer Marc Dorcel has launched the first 3D video-on-demand platform in Europe.

The service gives viewers access to over 60 exclusive videos especially designed for 3D and is initially being made available on Channel 171 on the French platform Free, as reported in Broadband TV News passim.

According to Marc Dorcel, other French and European operators will also offer it in the near future.

The content for the service is produced jointly with the French company 3DLIZED.

By Chris Dziadul

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From the 3Dlized website: http://www.3dlized.com/EN/

3DLized is a company founded in 2007 to address the market for creating and displaying stereoscopic content for Digital Cinema and Special Venue. 3DLized develops new techniques for 3D film-making and uses them to make 3D films, advertisements, promotional clips and alternative content. Besides creating 3D movies, 3Dlized is also specialized in turning any 2D movies such as advertisings, old movies, IMAX and large screen 2D movies into 3D stereoscopic content.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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