News Stories

GRilli3D offers lenticular overlay for iPad, iPhone, and iPod touch

11.26.2010

(Phil Lelyveld comment: also see competitor Spatial View.  Watch the 30 sec. Grilli3D video below.)


GRilli3D Revolutionizes 3D Stereo Viewing on iPad, iPhone and iPod touch
Cutting-Edge Colorado Technology Company Eliminates the Need for 3D Stereo Glasses

GRilli3D LLC today unveiled a revolutionary technology that allows Apple® iPad®, iPhone® and iPod touch® users to view 3D-generated content in true 3D stereo format without cumbersome and expensive 3D glasses. GRilli3D offers the very first of a next-generation utility that allows users to enjoy true 3D stereo depth by virtue of applying a simple and inexpensive plastic film to a 3D-enabled device. GRilli3D films are known as “GRillis” and provide exceptional excitement because they are:

1) Smarter & More Convenient — No more complicated 3D “sunglasses” worn indoors. A simple and easy-to-apply plastic film that changes life forever.

2) Inexpensive — GRIlli MSRP is $29.99 for iPad® and $14.99 for iPhone® and iPod touch®!

3) Social & Practical — Because more than one person can simultaneously view 3D Stereo, with no need for special glasses.

GRillis will be available worldwide starting this Friday, November 26th, by simply going to the GRilli3D website: www.GRilli3D.com. There, you can order your GRilli based on the type of Apple® mobile device you use to view 3D stereo. GRillis also serve as a screen protector when viewing all your other 2D content.

GRillis operate by interposing a series of “Barrier Lines” between the eyes and the projected image, blocking the view of each eye differently and providing the signal separation that result in depth perception at close intervals when used with mobile devices. “GRilli3D really is the first of a new generation of 3D stereo viewing devices that completely eliminates the need for special glasses,” said Dwight Prouty, GRilli3D’s Inventor and Founding Partner. “Imagine that special moment when friends and colleagues can watch compelling 3D stereo content without the need to go ‘incognito.’ Well, that time is now! We have studied 3D technology from its inception and created a winning, no-hassle solution. Now we have married that technology to the needs of today’s savvy, mobile entertainment and information users. We are very excited about the opportunity to establish relationships with the top distributors and creators of 3D stereo content to redefine the way the world sees 3D stereo.”

Pricing & Availability: GRIlli MSRP is $29.99 for iPad® and $14.99 for iPhone® and iPod touch®! Go to www.GRilli3D.com to order now.

Full press release here: http://www.marketwire.com/press-release/GRilli3D-Revolutionizes-3D-Stereo-Viewing-on-iPad-iPhone-and-iPod-touch-1358750.htm

Sony: ‘3D will make games more accessible’

11.26.2010

3D will bring more customers, so start converting your games now, says SCEE’s Mick Hocking at Develop in Liverpool

Games created for the new 3D displays will allow developers to reach more consumers.

That’s according to SCEE’s Mick Hocking, who has in his Develop in Liverpool keynote argued the case for the relevance and importance of 3D game development to all modern studios.

“We can make more games more accesible with 3D,” insisted Hocking, speaking in a conference session titled ‘Seeing is Believing: 3D a New Creative Medium for Games’.

“Doing things like the way we’ve used Move combined with 3D in Tumble makes a game more natural and more accesible, which will be great for welcoming more people to your games.”

Hocking also used his keynote to counter the common argument that 3D in games is little more than a gimmick that offers little gameplay benefits. “With 3D, unlike other mediums film and TV, we can interact and innovate in far more ways,” he said,  highlighting a number of improvements 3D brings to gameplay, such as giving players more accuracy of control and timing, and a greater sense of space, height and distance.
by Will Freeman in Liverpool

Read full post here: http://www.develop-online.net/news/36457/Sony-3D-will-make-games-more-accessible

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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