News Stories

China’s Biggest Cinema Chain to Install RealD 3D on up to 500 Screens

11.16.2010

RealD Inc., a leading global licensor of 3D technologies for cinema, consumer electronics, and professional applications, and Wanda Cinema, China’s largest movie theatre circuit, announced today plans to install RealD 3D technology on up to 500 screens across the Wanda circuit.  Installations have already begun and will see RealD 3D installed in high profile locations across cities including Beijing, Shanghai, Guangzhou, Chengdu and Xian.

“Wanda is the largest cinema chain in China and one of the fastest growing circuits in the world,” said Joseph Peixoto, President of Worldwide Cinema.  “We look forward to working with Wanda to develop a broad-based 3D-enabled circuit in China and continue RealD’s expansion of our operations in Asia.”

“We are pleased to collaborate with RealD and plan to install their 3D technology on 500 of our screens across China,” said Jerry Ye, General Manager, Wanda Cinemas.  “Wanda has a long-standing goal of presenting a first-class movie experience and this collaboration will bring our audiences access to the stunningly realistic and fully immersive entertainment experience of RealD 3D.”

RealD is the world’s leading licensor of 3D technology for movie theatres with 17 of the 18 largest exhibitors in the world using RealD 3D. As of the quarter ending September 24, RealD had deployed its 3D technology on approximately 9,300 cinema screens worldwide.

source: http://www.dcinematoday.com/dc/pr.aspx?newsID=2095

ViewSonic rolls out 3D pocket camcorder, digital photo copier

11.16.2010


ViewSonic has a pair of new 3D products that don’t require any 3D spectacles, along with a couple of useful digital imaging apparatuses.

First up, we have the new 3DV5 Pocket 3D HD camcorder, which captures 3D and standard 2D videos. Glasses aren’t required for viewing the 3D content on the 2.4-inch 3D LCD panel. (MSRP: $179.99)

The second 3D entry is the 8-inch 3DPF8 3D multimedia digital photo frame (pictured right), which also doesn’t have any eyewear requirements. The frame automatically converts standard 2D photos and videos to 3D. Other regular features include an alarm clock, calendar and slideshows with music. (MSRP: $179.99)

For those who like to do presentations on the road, either for professional or personal purposes, the following two releases might interest you. The DVP5 Pocket Camcorder Projector shoots 720p HD video and 5-megapixel photos, and can then instantly project the content up to 65-inches on the wall. Sporting a microSD card slot (expandable up to 32GB), the DVP5 is compatible with multiple devices via AV, including iPhones, computers, DVD players and gaming consoles. (MSRP: $329.99)

Finally, for those of you with boxes of old-school print photos collecting dust and becoming forgotten, ViewSonic has debuted the 8-inch DPF8-CAM Digital Photo Copier (pictured below). Converts analog print photos to digital format, the DPF8-CAM also doubles as a digital photo frame with the other standard features found on the ViewSonic 3DPF8. On paper, the DPF8-CAM Digital Photo Copier sounds like possibly the better deal of the two. (MSRP: $149.99)

All four of the new ViewSonic digital imaging devices are available now.

( This story is an update of an Oct. 30, 2010 announcement: https://www.etcenter.org/2010/10/viewsonic-releases-3d-720p-camcorder-to-create-3d-movies/ )

source: http://www.zdnet.com/blog/digitalcameras/viewsonic-rolls-out-3d-pocket-camcorder-digital-photo-copier/4184

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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