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Why People’s Eyes Don’t Always React Well To 3D HDTV

Today’s 3D sets are the best 2D sets in terms of speed, contrast and brightness /

3D is the new “it” feature for HDTVs, from ultra-high-end displays to more affordable sets in the $1,000 price range. Since the consumer launch of 3D HDTVs, the reception has been somewhat lukewarm. Consumers aren’t too keen on the idea of wearing glasses to view 3D content outside of their local multiplexes. They don’t necessarily want to buy all new equipment, such as Blu-ray players and/or 3D-capable receivers, both of which drive the cost of 3D skyward. Finally, many consumers are simply underwhelmed by the selection of 3D movies available, be they on Blu-ray or via their cable or satellite providers. Panasonic, Sony, DirecTV and Comcast are certainly trying to push 3D but it’s been a fairly slow roll, which is shocking given how much credence the 3D format has been given by the studios at the theatrical level. Consumer objections aside, another troubling development for 3D centers around the physical reaction that people often have when watching 3D.

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For other topics that are related, check out our other articles, Is 2D the New 3D?Consumer Reports Ranks 3D TVs for the First Time, and Update: Toshiba Officially Announces 3D Without Glasses.

As a physician and eye surgeon, it’s important to know how 3D works – specifically as it relates to your eyes. To start, someone who wants to experience 3D must have sharp eyesight in both eyes and have excellent coordination and alignment of those two eyes. In other words, having 20/20 vision in both eyes and having perfect eye alignment without “crossed-in” or “wandering out” eyes will enable you to have the highest level of depth perception needed to enjoy the best of 3D. Clearly, not everyone has perfect eyesight. Before the days of 3D HDTV you didn’t need excellent vision to enjoy 1080p video in 2D. 3D is a much more complicated proposition for your eyes if you want to be truly immersed in the video experience.

Just as people have different levels of vision, people have different levels of 3D vision. The lowest levels of 3D vision involve depth perception due to what scientists refer to as “image size and image overlap.” For example, with image size, the actual object’s size relative to another object gives clues about nearness. A larger object appears closer and a small object appears farther away. Of course, that is not always the case. For example if a mouse is standing a foot away, it is still smaller than an elephant ten feet away. But if you look closely at the mouse, its outline will overlap the elephant and thus you can tell that it is in front of the elephant due to image overlap. These two kinds of depth perception can be appreciated with only one eye with average vision. In fact, this is the primary way we perceive depth when watching 2D HDTV.

Since the right eye and the left are located a few inches apart, the images that each eye sees are slightly different. It is this difference of perspective between the two eyes and our brain’s interpretation of the perspective from right and left eye that produces the rich 3D visual experience. Since the TV or movie screen is almost always a flat surface in 2D, it doesn’t provide 3D images with normal broadcasting. But if the screen projects two different images with one perspective for the right eye and one perspective for the left, and the viewer wears “active” glasses that selectively filter the projected images so that the right eye only sees the right image and the left eye only sees the left image, our brain will receive images with different perspectives and we can experience a fairly high level of 3D

To have a meaningful, immersive 3D experience requires that you buy the very best equipment in terms of a 3D HDTV set and sets of 3D glasses.
One of the problems many people have with even the best 3D HDTVs on the market has to do with eyestrain from the glasses. All eyeglasses, even nonprescription sunglasses can produce eyestrain and fatigue. People will usually adjust to a new set of glasses over time, but that’s not always the case. Also, if you are myopic, have astigmatism or are far-sighted, you will need to wear contact lenses when using 3D glasses.

The potential for 3D is clearly present. Content for video games looms as the likeliest best way to get the high WOW-factor titles in the hands of the people who are most likely to invest big dollars early on. Study after study shows that gamers are the most willing early adopters. Mainstream consumers are still a little weary from the Blu-ray/HD DVD format war and wonder when autostereoscopic 3D (meaning no glasses) is coming. While Toshiba has reportedly made some progress with this exciting new technology, autostereoscopic 3D is likely many years away, thus content is going to be king with 3D right now. Remember, HD didn’t exactly have a great deal of content at launch. Big antennas were needed to get early feeds into home theater systems. Soon after, it was D-VHS decks that played HD-video tapes. It was a clunky transition. Today, most content providers have the majority of their channels in HD.

Should you buy a 3D HDTV today? Even with less-than-perfect eyesight, the answer may be yes, but not really for the 3D performance. Today’s 3D sets are the best 2D sets in terms of speed, contrast and brightness, thus they are the best HDTV for 99 percent of your viewing. Consider 3D an add-on to a very good HDTV and consider value from there when picking a set. No matter how good your eyesight is – 3D is a somewhat compelling gimmick that needs to be viewed in its proper perspective. With that said, you can’t do better than some of the best 3D sets on the market today and with today’s ultra-thin, bright, beaming HDTVs at the heart of tens of millions of people’s home theaters or home entertainment systems – you want a top performing HDTV in your system. The chances are higher and higher that said display will be 3D capable.

By: Dr. Milton Chu

source: http://hometheaterreview.com/why-peoples-eyes-dont-always-react-well-to-3d-hdtv/

LG Electronics Unveils Polarized 3D HDTVs for US Lodging and Hospitality Industry

LG Electronics Unveils Its First 3D LCD HDTVs, LED HDTVs for Commercial Applications

New Products Address Industry Craving for Advanced Technologies, Energy-saving Settings

LG Electronics, the leading provider of flat-panel HDTV technologies to the lodging and hospitality industry, is introducing its first Full HD 3D LCD and commercial LED HDTVs this week at the 2010 International Hotel/Motel and Restaurant Show (booth #2105).

With worldwide shipments of 3D TVs expected to rise to 78.1 million units by 2011 and expanding availability of 3D content from movies to gaming to digital advertising, 3D is a technology with sticking power, and not just a passing trend. The 3D LCD (model LD950C) is LG’s first 3D LCD HDTV for hospitality properties and offers a truly cinematic experience away from the theaters and in the luxury setting of the hotel.

Unlike consumer 3D models that use expensive active shutter 3D glasses, this LG commercial passive 3D TV is based on polarized eyewear, similar to those used in 3D movie theaters. LG’s LD950C is available in a 47-inch class size* with a glossy black finish and provides an attractive, modern HDTV solution that brings a luxury 3D experience that can be enjoyed in hotel lobbies, restaurants and sports lounges, theaters and other shared spaces in commercial hospitality sites.

“With its growing popularity, LG is the first to offer hoteliers the opportunity to give their guests the ultimate 3D viewing experience during their hotel stay,” said Ron Snaidauf, vice president of Commercial Products, LG Electronics USA Business Solutions. “By combining polarized 3D technology with LG’s signature stylish designs, we are offering hotels additional experiences for the best in hospitality entertainment.”

For hoteliers looking for a crisp picture without using more energy, the new commercial LED (model LE530C) has technologies to reduce power consumption. This LED model features cloning capabilities for public display settings and is available in 42-, 47- and 55-inch class sizes*.

Enhancing the Guest Experience with Cinema 3D

With the LG LD950C, hoteliers can take advantage of the benefits that guest-centric 3D provides, including offering new and exciting experiences to guests. As a result, hoteliers are bringing the 3D experience out of the luxury guest rooms and making it available in common spaces throughout their hotels, like bars and lounges as well as family friendly theaters and lobbies. Displaying content in 1080p Full HD with a dynamic contrast ratio of 50,000:1, guests will enjoy HD content and a viewing angle of 178 degrees to provide an exceptional viewing experience from any seat in the room.

Hotel guests will enjoy that LG’s LD950C uses polarized glasses, popularized by many 3D movie theaters which utilize the “Real-D” circular polarization 3D technology. LG’s polarized glasses are lightweight, more comfortable and continue LG’s legacy of providing amazing stereoscopic 3D HDTV effects. Hoteliers will save on the cost of polarized 3D glasses compared to more expensive active glasses that also require cumbersome charging. The LG LD950C is available starting on Dec. 6 and includes four pairs of polarized 3D glasses.

Hotel Room LED Display Technology

LG is also introducing its first commercial LED HDTV (model LE530C) this week. The LE530C combines LG’s stylish design with the capability to entertain in all new ways while delivering stunning picture quality. LG’s LE530C is available in glossy black finish and a slim 1.2-inch profile, allowing guests to enjoy the display without it crowding the room.

LED backlighting takes Full HD to new heights with a 3,000,000:1 contrast ratio yet meets ENERGY STAR 4.1 guidelines for energy savings. Advanced public display settings on the LE530C include cloning capabilities for easy programming for integrators and LG’s invisible speaker system that combines a stylish display with a wider sound field.

Exclusive Energy-Saving Technologies

All of LG’s new HDTVs on display this week feature EcoSmart(TM) technology with multiple manual and automatic options for energy conservation. This technology is beneficial for commercial environments that are also energy-conscientious. EcoSmart includes multiple power saving settings and one or more of LG’s energy saving features:

Intelligent Sensor: Offers integrators a way to program the LCDs to automatically respond to the ambient light in the room and then reduce brightness and energy output under most circumstances.

Dynamic Power Savings: Provide an option to have the television automatically adjust the brightness level settings based on the incoming video, helping facilities save on energy costs while still providing superior picture quality to guests.

Static Power Savings: Allows the installer to set the preferred power consumption level.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. The LG Electronics USA Business Solutions division serves customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. For more information, please visitwww.LGsolutions.com.

Designs, features and specifications subject to change without notice.

LG LED TVs are LCD TVs with LED backlighting. For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider. 3D glasses required.

*LD950C 47-inch class/ 46.9-inches diagonal

*LE530C 42-inch class/ 42-inches diagonal

*LE530C 47-inch class/ 47-inches diagonal

*LE530C 55-inch class/ 54.6-inches diagonal

SOURCE LG Electronics USA, Inc.

Copyright (C) 2010 PR Newswire. All rights reserved

source: http://www.marketwatch.com/story/lg-electronics-unveils-its-first-3d-lcd-hdtvs-led-hdtvs-for-commercial-applications-2010-11-15?reflink=MW_news_stmp

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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