News Stories

“Spillcam”,”vuvuzela” declared top words of 2010 (“3D” in top 10)

“Spillcam” and “vuvuzela” were the top words of 2010, reflecting the global impact of the months-long oil spill in the Gulf of Mexico and the noisy South African horns at the World Cup soccer tournament, according to a survey released on Sunday.

“Refudiate — a word coined by politician Sarah Palin in a cross between refute and repudiate — also made the top 10, according to the annual Global Language Monitor survey.

The Texas-based survey uses a math formula to track the frequency of words and phrases in the English-speaking world of more than 1.58 billion people.

It declared that President Hu Jintao of China and Apple’s new iPad were the two top names of the year on a list that also featured “Chilean Coal Miners”, reflecting the worldwide fascination with televised rescue in October of 33 men trapped deep in a mine.

“Anger and rage” among political voters from the United States to Greece was deemed the most popular phrase of 2010. “Obamania”, one of the biggest phrases of the past two years, ranked in 10th place.

“Our top words this year come from an environmental disaster, the World Cup, political malapropisms, news sense to ancient words, a booming economic colossus and a heroic rescue that captivated the world for days on end,” said Paul JJ Payack, president of Global Language Monitor.

Spillcam became a household phrase describing the live video of the ruptured sea well in the Gulf Of Mexico that earlier this year led to the world’s biggest offshore oil spill.

Vuvuzela — the bright colored plastic horns with a monotonous droning sound became the hallmark of the World Cup soccer tournament in South Africa. They were later banned from European soccer competitions like the UEFA Champions League.

In politics, Tea Party — the U.S. grass-roots political movement — made both the 2010 top phrases and top names list. while “Man up!” — a signature retort from U.S. political women to their male opponents, made its first entry.

Pop singer Lady Gaga, 3D (as in movies), the “great recession,” MTV reality show “Jersey Shore” and its Italian-American young Guidos and Guidettes also made the 2010 list.

Last year’s top words were Twitter, Obama and the flu virus H1N1.

(Reporting by Jill Serjeant; Editing by Bob Tourtellotte)

source: http://www.reuters.com/article/idUSTRE6AD25N20101114

3D “Sex and Zen” offers buyers various edits

Up to a dozen “tailor-made” versions of erotic 3D film “Sex and Zen: Extreme Ecstasy” are set to spring up across the globe come the film’s release in the summer of 2011.

The film’s producers will offer differing cuts to cater to the censorship standards and cultural tastes in different regions.

Buyers are encouraged to “pick and choose” edits, not only for their regions, but also for theatrical and DVD releases, to address the censorship concerns of various territories.

The tactic has proved effective, as the rights to the title have been snatched up for Italy, France, Peru, Russia, and Singapore during the American Film Market, after an eight-minute preview in 3D was screened.

The film’s distribution rep said buyers can choose to put together “tamer versions” suitable for their respective territories.

The action-packed film was shot entirely in stereoscopic 3D.

It is a reinvention of the 1991 blockbuster “Sex and Zen,” inspired by the 17th century Chinese erotic novel The Carnal Prayer Mat, that spawned a wave of copycat period erotica set in historical China.

Hong Kong release of the film is set for May or June 2011.

By Karen Chu

source: http://www.reuters.com/article/idUSTRE6AB4RL20101112

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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