“The 3D work is excellent, though the discrepancy in screen brightness between what is seen with and without glasses never has been more pronounced, at least at the screening caught; normally, one can expect the image to dim by 25-30% upon donning 3D shades, but here the light of the film onscreen was cut roughly in half.”

——————–

The Grimm yarn of Rapunzel, the girl with the long, golden hair, has been tangled, twisted and extended to get her out of the tower and into the company of a dashing bad boy, musicalized in old-school Broadway fashion and shot through with broad comedy and action rendered in vivid 3D. The Disney name and the studio’s all-powerful promo combined are sure to propel this profitably through the holiday season and beyond, though the question lingers as to the extent of resistance preteen boys will show to this girl-centric romp.

MORE THR FILM REVIEWS

Walt Disney himself pondered an animated Rapunzel feature as far back as the 1940s, and there are two major elements in the film his studio finally has produced that strongly register as Disney trademarks: the flawlessly prettified rendering of nature and the leading characters as well as the incisive portrait of an evil, manipulative villainess. On the more current side of the ledger are the forthrightly adventurous heroine, egregiously present-day phraseology (“Best day ever!”) and the previously unimagined uses to which Rapunzel puts her 70 feet of golden hair, including as a whip and lasso. So shimmering and lush are the girl’s locks that shampoo commercials never will look the same.

Transformed from the original tale’s daughter of poor parents into a princess kidnapped by the scheming Mother Gothel for the power the girl’s golden locks have to keep the woman ageless, the story devised by screenwriter Dan Fogelman (Cars, Bolt) pivots on the tension between Gothel’s need to keep Rapunzel away from the outside world and the yearning of the captive, who’s about to turn 18, to discover it. “When Will My Life Begin?” — the initial musical number from star Disney composer Alan Menken and lyricist Glenn Slater — not only enunciates her desires but shows that, during her youthful isolation, she has been extensively exposed to the arts through reading, painting, music and so on.

Still, given the modern take here, it might have been amusing to acknowledge that growing up in solitary confinement might give a girl some complexes, neuroses and misconceptions about life on the outside. Once she absconds with a dashing thief (not a prince) with the unlikely moniker of Flynn Rider, a bumpy learning curve as to the real world could have provided a bountiful extra layer of humor and behavioral interest.

As it is, the film contents itself with charting the inevitable conversion of Flynn from the charming scoundrel who with two hulking highwaymen types steal the royal crown to a domesticated escort suitable for the daughter of the idyllic realm’s king and queen. Along the way, there is a rollicking encounter in a roadside tavern with a band of ruffians who turn out to be as congenial and musically prone as the seven dwarfs as well as the shenanigans of a comically vigilant white horse, all of which reflects the antic showbizzy approach one associates with John Lasseter, the driving force behind Pixar who now also runs Disney Animation.

Although she is sidelined for significant periods, there still is the determined Mother Gothel to reckon with. One can’t quite put her in the pantheon of evil alongside Snow White’s queen or the Wicked Witch of the West, but she’s a formidable first cousin as she stops at nothing to maintain her hold on her prize. No small part of her power stems from the dynamite performance of Broadway star Donna Murphy, who socks over her dialogue and musical vocalizations with insinuating flair.

In markedly blander roles, Mandy Moore and Zachary Levi do agreeably expressive work with utilitarian dialogue that feels too contemporaneously American and sturdy songs in a throwback style. It’s hard to think of a modern film with a more pristine appearance; every frame looks like it’s just been cleaned and polished by Cinderella herself.

The 3D work is excellent, though the discrepancy in screen brightness between what is seen with and without glasses never has been more pronounced, at least at the screening caught; normally, one can expect the image to dim by 25-30% upon donning 3D shades, but here the light of the film onscreen was cut roughly in half.

source: http://www.hollywoodreporter.com/review/todd-mccarthys-film-review-tangled-42752

3D Days 2010

There is a need of more knowledge on 3D. That is exactly why iMMovator Cross Media network (after organizing two succesfull editions of the HD days in 2008 and 2009) together with platform 3DNL took the inititiative to organize the first edition of the 3D days. In two days the national and international film and television industry meet each other to talk and discuss; the production process, facts and figures, the do and the don’ts, 3D and movies, the (inter)national perspective on the industry, television and sport and much more .

The 3D days are THE opportunity to talk about the latest trends, the 3D days provide practical information and will be a unique platform to network with the industry.

The first edition of the 3D days will be held on Monday November 22nd and Tuesday November 23rd :

Congessprogam Monday November 22nd:

Location: Cinemec, Ede

Check out the latest update of the program. Parts of the program will be presented in English, however there are also parts in Dutch. A small selection of speakers for this day can be found below.

Rick Dean (Chairman 3D @Home consortium, Vice president at THX)

Niels Swinkels (SVP Distribution EMEA, Universal Pictures International)

Tom Morrod (Screen Digest);

San Fu Maltha (producer of the first 3D motion picture Amphibious);

Wilco Wolfers (Managing Director A-Film and chairmen of the Dutch Association of Filmdistributeurs);

Workshop program Tuesday November 23rd:

Location: Media Park, Hilversum

The second day of the 3D Days consists of a practical workshop program. Below you will find a small selection of workshops, the complete program is presented over here.

Andy Quested (Head Technology BBC)

Seth Shapiro (New Amsterdam Media)

Ivo Broekhuizen (One Million Dreams)

Rick Dean (Chairman 3D @Home consortium, Vice president at THX)

Registration

If you are interested to join the 3D days as a visitor, sponsor, on the innovation square, as media partner or as presenter of a workshop or demo, please don’t hestitate to contact us! (info@3ddagen.nl)

——————–

Congressprogram

09.30 Opening of the conference by the host, George Freriks

09.35 Welcome by Gerben Kuipers (Director/owner Cinemec)

09.40 Historical 3D content Gerard de Boer

09.45 International Overview

International facts & figures
Tom Morrod (Senior Analyst, Screen Digest)

International trends: The life cycle of a 2D and a 3D movie
Rick Dean (Chairman 3D @Home consortium, Vice president at THX)

10.30 The Dutch situation

Facts & Figures
Barbara Schouten (Business Consultant, GfK Retail & Technologie)

Development in the Dutch Market
Wilco Wolfers (Managing Director A-Film and chairman of the Dutch Association of Filmdistributeurs)

3DNL en 3DLivelab
Monique van Dusseldorp (chairman 3DNL platform) and David Linssen (initiator 3D Livelab)

11.15 Break

11.45 Producers in the spotlights

The first Dutch 3D motion picture
San Fu Maltha (Producer and founder of  Fu Works and producer of the Dutch 3D motion picture Amphibious)

3D Do’s & Don’ts
Jurriën Steenkamp (stereografic superviser Tree-ON)

12.30 Lunchbreak

14.00 3D in (serious) gaming and  B to B applience

3D in the world of Advertising
Juliëtte Verkerk (concept developer at Media Republic) presents an inspiring 360 degrees campaign for an international brand. Multiple platforms will be used to present the 3D content in this unique marketing campaign.

Fairytales exist, even in 3D
What is it like to experience the 58-old fairy forest of Amusement Park ‘Efteling’ in your living room?
Michiel Westermann, Motek Entertainment

3D Glasses: the past, the moment and the future
Gijs van Leeuwen (Directeur Polaroid Eyewear)

14.30 Track A:  From 3D camera to the living room

3D television, what does it mean for television?
Which program catagories are the most suitable for 3D?
What are SBS’ plans?
Can distribution companies handle 3D?
Which obstacles are there?

With the cooperation from:

• Henk van Meerkerk (Head of Directors at Eyeworks Sport)
• Josbert van Rooijen (Manager Broadcast & IT, SBS Broadcasting)
• Yoram Levi (Manager Content, Ziggo)
• Jur Bron (Brava 3D TV)
• René Delwel (United Broadcast Facilities)
• Bill Wijdeveld (Management Director, ASTRA)
• Georgette Schlick (Team Facilities/ DutchView)

14.30 Track B: from 3D footage to the cinema

What should be considered during the footage of a 3D motion picture?
How does 3D find its way to the cinema audience?
Where does 3Digital Cinema stand in The Netherlands?
Does the function of the cinema’s change?

With cooperation from:

• Jasper Steenkamp (Business president, Tree-ON)
• Ivo Broekhuizen (President, A Million Dreams)
• Gerben Kuipers (President, Cinemec Ede)
• Niels Swinkels (Senior Vice President Distribution Europe, Middle East and Africa, Universal Pictures International)
• Pim van Collem (execustive Producer, NL Film)

16.00 Break

16.30 Feedback break out sessions

16.35 Future of 3D

Beyond 3D
Peter Rogina (President Enchanted Glass Entertainment)

17.00 Closing of the day

Drinks

——————–

Workshop program Tuesday November 23rd

On Tuesday November 23rd a large amount of practical workshops will be organized. Subjects will be announced shortly. With the cooperation of:
Tuesday November the 23rd, various practical workshops will be organized at the Dutch Media Park.

Getting 3D content to home
Rick Dean is Vice President, Strategic Development at THX and was responsible for the release of Star Wars I, II,and III for D-cinema and DVD. As the chairman of the 3D @Home Consortium he is working on bringing 3D technology to the consumer market. In this workshop, Rick Dean will tell you more on the problems of bringing 3D from cinema to the consumer market. The perspective from where he considers these problems is the creative producers: How does the intention and creative vision of a 3D movie maintain by the translation from cinema to the living room?
Language: English
Time: 09.30 – 10.30h.
The business perspective of 3D
Seth Shapiro (New Amsterdam Media) is a strategic advisor for all major American studios and media companies and has a wealth of experiences in marketing of upcoming media technologies for Walt Disney Company, DIRECTV, Comcast, TiVo, Time Warner Cable, Showtime, HBO and STARZ. In this workshop, Seth Shapiro will clarify how 3D productions can be profitable and what the greatest opportunities are. He will also adress the question whether 3D is a permanent development or a hype.
Language: English
Time: 09.30-10.30h and 13.30-14.30h.
3D in Europe and UK
Andy Quested is Head of Technology BBC 3D &HD and chairman of the 3d development group of EBU. The BBC has started various pilots on 3D. One of them is the recent record of Strictly Come Dancing in 3D.
In this workshop, Andy Quested will explain BBC’s plans on 3D. Furthermore, he will present an overview of the European 3DTV landscape. A central question in this workshop will be Is broadcast the way to spread 3D content?
Language: English
Time: 13.30-14.40h and 16.00-17.00h
How to direct a 3D movie?
Ivo Broekhuizen, producer/director
Within his production company A Million Dreams Ivo Broekhuizen has a lot of experience in creating 3D films. He was one of the first to use the narrative power of 3D in creating corporate videos. Therefore, this workshop is not focussing on the technology, but on the narrative power of 3D. How does 3D contribute to telling a story to the viewer? Why is it such a powerful medium? And how do you use it in order to tell a story?
Language: Dutch
Time; 9.30-10.30h and 13.30-14.30h.
How to not get a headache watching 3d movies
Jelte Bos is Professor of Movement Science at the Vrije Universiteit in Amsterdam and a research at TNO. In recent years, he is studying human-machine interactions at TNO. Through this research, TNO has built up a great deal of knowledge about the perception of 3D images. Side effects as disorientation and motion sickness are part of that. In this workshop Bos will explain when and why these side effects occur and provide you with simple pointers to avoid these viewer effects when watching 3D content. A must for anyone who plans to produce a 3D movie.
Language: Dutch
Time: 11.00-12.00h and 13.30-14.30h
2D in a 3D world
Jean-Pierre van Maasakker is CEO of Zero Creative. Zero Creative and is working on the application of 3D in marketing and communication since 2005. Besides the production of 3D content, Zero Creative has also developed the xyZ display for digital signage, interactive and educational applications.
In this workshop, Jean-Pierre van Maasakker will explain the conversion from 2D to 3D material. How can you use 2D content in a 3D environment withouth dissatifying the viewer? With striking examples of this conversion it will become clear what converted content can add value in a 3D environment.
Language: Dutch
Time: 11.00-12.00h

Postproduction in 3D
Jonathan Vermeulen is editor at Avi-drome who has done all kinds of work; from, Commercials until Documentary and Multi Camera Shows. From his wealth of experience in postproduction he will show the different ways to edit 3D material. With the use of practical examples he will not only explain how to make good 3D content, but also what pitfalls you should be aware of.
Language: Dutch
Time; 11.00-12.00h and 15.00-16.00h.

Questions for the stereographer
Jurriën Steenkamp (stereoscopic supervisor, Tree-on) is one of the most active stereographers in Holland. His company Tree-ON has advised and produced a lot of movies and broadcast productions in 3D. In this workshop, he will focus on stereographics from his theoretical and praktical knowledge on 3D. The lineair perspective, relative size (objects that come close to you get bigger), occlusion, atmospheric perspective, light and shadows, convergence and disparity. Furthermore, Jurriën Steenkamp will advice participants in this workshop in their 3D productions. Participants could sent their questions and cases to steregraaf@3ddagen.nl.
Language: Dutch
Time: 11.00-12.00h and 15.00-16.00h