News Stories

THX Shows Support for 3D Research at Pacific University’s Vision Performance Institute’s Vision and 3D Conference

5.26.2011

[Press Release]

Senior Vice President Rick Dean to Discuss the 3D Viewing Experience and Certifying 3D Performance in the Home

THX Ltd. today announced Senior Vice President Rick Dean’s participation in Pacific University’s Vision Performance Institute’s Vision and 3D Conference, a conference that brings together representatives from industry, research and academia to present the current studies that will guide the future of 3D.

 

WHAT: THX SVP and Chairman of the 3D@Home Consortium, Rick Deanwill join leading industry experts to discuss the interaction between the human visual system and the virtual 3D environment created by 3D displays.
At the conference Dean will be presenting on the topic of “Certifying 3D Performance in the Home”.
WHO: Rick Dean, SVP of THX and Chairman of the 3D@Home Consortium, joins this conference with other industry leaders from top vision research universities, experts from Intel and Microsoft, optometrists and others.
WHEN: Wednesday, June 1, 2011 at 4:30 p.m. PT
WHERE: Pacific University College of Optometry
Jefferson Hall
2221 Pacific Avenue, Forest Grove, Oregon
WHY: As 3D entertainment continues to mature, the need for research on the 3D environment and the unique challenges it creates to the human visual system is a high priority for the 3D industry. THX supports and promotes this research into the human factors associated with 3D viewing to ensure that the technology is enjoyed by consumers in a comfortable and healthy manner.

See the original story here: http://www.sacbee.com/2011/05/26/3656172/thx-shows-support-for-3d-research.html

Imax Hires Marc de Grandpre to Oversee 3D Home Viewing Marketing

5.26.2011

“He will help us determine new paths that can tap into the emotional connection consumers have with the Imax experience,” says Imax CEO Richard Gelfond.

TORONTO – Imax has unveiled a new marketing boss, Marc de Grandpre, a former Red Bull energy drink and Qualcomm mobile exec.

Toronto-based Imax is putting its global branding and marketing efforts in de Grandpre’s hands as chief marketing officer while the large format exhibitor continues to expand internationally.

Imax CEO Richard Gelfond said de Grandpre will help the company pursue new business opportunities beyond the multiplex, including 24/7 3D viewing in the home in partnership with Discovery.

“He (de Grandpre) will help us determine new paths that can tap into the emotional connection consumers have with the Imax experience,” Gelfond said in a statement.

Most recently, de Grandpre was chief marketer for Qualcomm’s Firethorn division, developing and launching a new mobile commerce brand.

He earlier worked with Red Bull North America and in marketing at Bauer Nike Hockey.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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