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Do not forget to return your 3D glasses (a critique of 3D)

[Philip Lelyveld comment: this is a lengthy, comprehensive, and critical critique of the current state of the 3D experience in theatres and on personal devices.]

[Excerpt]

As 3D really took hold in the wake of the release of Avatar in December 2009, we got used to hearing that roughly 60% of a blockbuster’s income came from 3D. This summer the figure has hovered around 40%. Both figures are highly misleading. How much does 3D really bring in? …

Let’s look at the major 3D films out so far this year in terms of percentages of gross vs. percentages of theaters:

Film:  Release Date (% of BO from 3D /  % of locations showing 3D)

Green Hornet: January 14 (69% / 75%)

Gnomeo and Juliet: February 11 (58%  / 60%)

Rio: April 15 ( 58% / 68%)

Thor:  May 6  (60% / 69%)

Pirates of the Caribbean: 4: May 20 (46% / 66%)

Kung Fu Panda: 2 May 26 (45% / 69%)

Green Lantern: June 17 (45% / 71%)

Cars 2: June 24 (37% / 61%)

Transformers: Dark of the Moon: 3 July  (60% / 70%)

Captain America: July 22 (40% / 68%)

Opening weekend only : Harry Potter and the Deathly Hallows: Part 2: July 15 (68% / 71%)

“3D is just one of an onslaught of features that end up on a phone even if people don’t ask for it,” said Maribel Lopez, an analyst at Lopez Research. …

If executives keep offering rationalizations and suggestions that we look to the future instead of the past, maybe we can conclude that 3D is officially in a slump.

Read the full article here: http://www.davidbordwell.net/blog/2011/07/27/do-not-forget-to-return-your-3d-glasses/print/

Panasonic introduces “world’s lightest” 3D glasses [active shutter]

[Excerpt]

Introducing the new TY-EW3D series from Panasonic which the company is claiming to be the world’s lightest 3D glasses to date. It reportedly weighs only 26 g for the S and M sizes, and 27 g for the L size which is about the same weight as regular 3D glasses. Apart from being pretty light, it seems that the TY-EW3D has very good battery life too if the claims are to be believed.

Panasonic is boasting 3 h of usage on a 2 minute charge, or 25 h worth of usage for a full 30 minute charge. …

Read the full post here: http://www.ubergizmo.com/2011/07/panasonic-introduces-worlds-lightest-3d-glasses/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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