News Stories

Analyst: 3D Product Awareness Down Overall, Up For Video Games

[Excerpt]

According to a report by the NPD Group, purchase intent for specific 3D products was down in May of this year, compared to October 2010.

Yet while declines were noted in almost all 3D product categories, the analyst group said that there were in fact increases in awareness for 3D products in home and portable video games consoles.

Portable handheld 3D in particular saw the biggest increase in consumer awareness, up 5 percent from last October, mainly due to the launch of the Nintendo 3DS console in February.

Ross Rubin, executive director at NPD, noted, “Growth in both awareness and purchase intent for the 3D video-game player market is a particular bright spot in this emerging arena.”

Read the full story here: http://www.gamasutra.com/view/news/36136/Analyst_3D_Product_Awareness_Down_Overall_Up_For_Video_Games.php

Nintendo Dropping 3DS Price to $170

[Excerpt]

Nintendo on Thursday said it will drop the price of its hand-held 3DS console from $249.99 to $169.99 in the US, starting August 12. …

The price drop will also occur in overseas markets between July and September. In an earnings statement, Nintendo said the move is intended to “create momentum for the Nintendo 3DS and accelerate its market penetration toward the year end sales season, when the lineup for the applicablesoftware shall be enriched.”

The company also revealed that it has sold 830,000 3DS devices since its March 27 U.S. launch. As a thank you to those who bought the 3DS, Nintendo is offering them 20 free game downloads from the Nintendo eShop. Users have until 11:59pm Eastern time on August 11 to connect to the eShop and take advantage of the offer.  …

The company also revealed that it has sold 830,000 3DS devices since its March 27 U.S. launch. As a thank you to those who bought the 3DS, Nintendo is offering them 20 free game downloads from the Nintendo eShop. Users have until 11:59pm Eastern time on August 11 to connect to the eShop and take advantage of the offer.

…  The 3DS will also probably have some competition this holiday season with the launch of the Sony PlayStation Vita. A Wi-Fi-only version of the Vita will retail for $249.99, and the Wi-Fi/3G version will retail for $299.99. …

Read the full story here: http://www.pcmag.com/article2/0,2817,2389304,00.asp

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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