News Stories

3DTV Campus Safety Special Shows How Students in Danger Save Lives

[Philip Lelyveld comment: the article is about the safety system, not the 3D program]

[Excerpts]

School Safety Summit (www.SchoolSafetySummit.org) announced today that an upcoming Summit Report, produced in stereoscopic 3D for 3DTV, will explore a breakthrough in school safety that allows students in an emergency to speak directly with rescue teams dispatched to the scene. …

High visibility and ease-of-use were key factors in the design of the system, called SAFECOM 911, co-developed by the university and SchoolSAFE Communications (www.SchoolSAFECOM.org). In time for the new school year, Turner will activate a next-generation school safety network starting with eleven strategic outdoor locations on campus. At each location he is installing a 10-foot-tall emergency 2-way radio call box tower. One press of a button at the call box puts the caller on a fast track to safety. …

Read the full story here: http://www.marketwire.com/press-release/3dtv-campus-safety-special-shows-how-students-in-danger-save-lives-1541586.htm

Walmart Announces Online Movie Service

[Excerpt]

In a third-time’s-the-charm fashion, mega retailer Walmart announced Tuesday that its website will now offer options for consumers to stream or purchase movies.

The announcement comes just two weeks after Netflix announced its price hike, but the new service compares more to that of iTunes because users will not be offered a chance to subscribe. Rental prices, which are determined by release date and definition (standard or high), range from $.99 to $5.99, and prices to purchase a movie begin at $4.99. Customers can also rent or buy 3D movies at higher costs. …

Read the full article here: http://www.sdentertainer.com/news/walmart-online-movie-service/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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