News Stories

Warner Bros. to distribute 3D film–Dam 999 in India

7.18.2011

[by NewsDesk]

Dam 999, a 3D film directed by Sohan Roy and produced by BIZ TV Network, UAE will be distributed in India by Hollywood studio Warner Bros. Pictures.

The film slated for a November 2011 release, is about the 1975 Banqiao dam disaster in China that killed around 250,000 people.

The film will be released in India in Hindi, Tamil and Telegu. The trailers of the film are being shown in cinemas with Harry Potter and the Deathly Hallows – part 2 .

The film has both Indian and international crew – the Indian crew includes Ajayan Vincent, Suresh Pai, Padmasree Thotta Tharani, Ousepachan, Amala Popuri, Shajith Koyeri, Pattanam Rasheed and S.B. Satheesh.

The cast includes Ashish Vidyarthi, Rajit Kapur, and Gary Richardson along with actors like Vinay Rai, Vimala Raman, Megha Burman, Joshua Fredric Smith, Jaala Pickering, Linda Arsenio and Jineet Rath.

See the original post here: http://dearcinema.com/news/warner-bros-to-distribute-3d-film-dam-999-in-india/2345

JPMorgan Analyst On The Use Of 3D In Harry Potter 7

7.18.2011
[by Gus Lubin]
Industry analysts see Harry Potter 7 Part 2 as a big affirmation for 3D movies.

An impressive 43% of U.S. revenue came from 3D tickets, during the movie’s record breaking opening weekend.

Moreover 3D looked good — with a few exceptions — according to JPMorgan’s Paul Coster:

Seemed like a good implementation of 3D. Arguably the movie was a bit dark, but we detected few errant artifacts from the 3D conversion (Snape’s nose looked stranger than Voldemort in one scene, we observed a wayward goblet in another, and a couple of crowd scenes looked a bit like cardboard cut-outs), and overall we felt that the 3D version of the movie added to the immersive experience, neither distracting nor feeling like an end in itself. This was a good implementation of 3D, and some scenes were spectacular in part because of 3D.

And looking forward:

Interesting 3D previews. John Carter and Hugo, like HP7B, have naturalistic scenes rendered in (or filmed in) 3D. They seem to be good implementations of 3D too. This is all very subjective, of course, but our impression is that 3D is getting better. The Happy Feet preview was also impressive, but being a CGI/cartoon we think 3D is easier to implement and easier to consume for this genre. The 3D slate looks good.

 

See the original post here: http://www.businessinsider.com/jpmorgan-on-the-use-of-3d-in-harry-potter-7-2011-7

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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