News Stories

[Optometry] Practitioners must not miss 3D opportunity

[Excerpt]

Optics needs to act swiftly to seize a window of opportunity to sell 3D glasses, a panel of professionals has warned.

Panellists at a roundtable 3D eyewear debate organised by Optician and sponsored by Essilor agreed the profession had yet to embrace the craze hitting cinemas, pubs and homes but internet and supermarket retailers were ready to pounce.

A lack of messages from optical bodies including the College of Optometrists and General Optical Council was thought to be hampering momentum in the 3D sector.

‘A lot of clinicians and optometrists will be banging their heads and waiting for the College or somebody to say it is all right to do this and put a tick in that box,’ said optometrist Sue Cockayne.

‘It is a massive opportunity for the optical market. From a retail market point of view people are going to jump on the bandwagon all over the place,’ added Karbaron.

Read the full article here: http://www.opticianonline.net/Articles/2011/07/29/27989/Practitioners+must+not+miss+3D+opportunity.html

There is a good, short related story here: http://www.3dtvwatcher.co.uk/optic-industry-has-to-enter-the-3d-market-says-panel-of-specialists-2349/


Funky Cam 3D – Pocketeers Releases Amazing New Real-time 3D Viewer Technology For Android

[Philip Lelyveld comment: simple real time graphic 2D-3D conversion, not stereo 3D viewing]

[Excerpts]

This amazing smart phone camera technology app lets the user view any media including photos, movies, drawings, computer screen or even your local environment in real-time 3D right on an Android smart phone or tablet. …

Funky Cam 3D examines the view of the users phones camera and creates a 3D representation of what it sees in real-time, allowing the user to move around, zoom and rotate the view. Watch as the world around you comes to life and depth is added to photographs, movies, magazines, drawings and even web pages!

Video Links
http://www.youtube.com/watch?v=5dmNFfd2V8g – Video of a 2D drawing coming to life in real time viewed in Funky Cam 3D on iPhone and Android
http://www.youtube.com/watch?v=UfcXRg3sb5A – Watch video of magazine cover viewed in Funky Cam 3D on iPhone and Android on YouTube
http://www.youtube.com/watch?v=JefrRNsC__s – Video of photograph viewed in Funky Cam 3D on iPhone and Android
http://www.youtube.com/watch?v=hguIrKPV8dU – Video of sketched manga character viewed in Funky Cam 3D on iPhone and Android

Read the full story here: http://www.prfire.co.uk/mobile-phones/funky-cam-3d-pocketeers-releases-amazing-new-real-time-3d-viewer-technology-for-android-71990.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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