News Stories

Bollywood 3D: Still early to predict the future

 

 

[IBN Live (India)]

Dangerous Ishq, Sher Khan, Joker, Ra.One, Raaz 3 and Don 2. What’s common in all these films? Well, apart from boasting of big stars, these films are especially being made to suit the 3D multiplexes.

Made at a moderate budget, Haunted was considered hit by any standards. The grand success of Haunted has inspired Bhatt to go for more. His upcoming Raaz 3, with Emraan Hashmi and Bipasha Basu in the lead, is expected to hit the theaters in 2012. Several other films with mega star casts are also slated to release before December, next year.

Is the Hindi film industry banking too much upon the 3D phenomenon?  …

The transition to Eastman colour films from the black and white films had happened over a period of several years, till the time the audience had got used to the new technique. So, the bombardment of 3 D films on Friday after Friday is not going to condition the Indian mindset. It will take time to adjust, particularly in semi-urban centers and single screens. No producer would like to see his films released only on urban centers.  …

Read the full story here: http://ibnlive.in.com/news/bollywood-3d-still-early-to-predict-the-future/179629-8-66.html

SDK for universal 2D and 3D object recognition

[Philip Lelyveld comment: this can be both a content production and monetization tool.]

[Help Net Security]

Neurotechnology announced SentiSight 3.0, a Software Development Kit (SDK) for universal object recognition.

The object recognition algorithms now enable an even broader range of recognition capabilities for applications as varied as manufacturing, artificial intelligence, searches for identifiable marks and even place recognition.

SentiSight provides enhanced 2D and 3D object recognition quality using still or video images from most digital cameras, including Webcams. It can detect and recognize whether a particular rigid object, such as a product, logo or building, is in a scene and identify its specific location in that scene.  …

It can handle occlusion of up to 50% as long as enough unique edges of the object are still visible. …

The new tracking algorithm provides enhanced tracking of objects in front of complex backgrounds and performs automatic, reliable tracking of fast-moving objects after they have been recognized.  …

Read the full story here: http://www.net-security.org/secworld.php?id=11534

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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