News Stories

Raspberry Pi takes aim at the education market

[Philip Lelyveld comment: $25 computer that is 3D-capable!]

[THINQ_]

The Raspberry Pi project, founded by Broadcom engineer Eben Upton and co-creator of Elite David Braben, aims to revolutionise the education industry with an ultra-cheap computer capable of amazing feats of computation.

Attendees of the Educating Programmers Summit found themselves treated to a demonstration of the Raspberry Pi single-board computer by co-creator Eben Upton. Based on chips from Upton’s day job at Broadcom, the Raspberry Pi is an entirely functional computer which will hit a retail price of just $25 in its basic incarnation – addressing one of the issues preventing the teaching of programming in schools today.  …

“For $25 we can give you a 700MHz ARM, we can give you more graphical performance than an Xbox One, we can give you the ability to play 1080p Blu-ray – this thing can even be used to replace your Apple TV,” he told attendees over an early prototype board. “For $35 we can add to that another 128MB of RAM, we can add the network option – and based on the feedback we’ve had online, we suspect that most of our business is going to be in that $35 point.

“Even at $35, you could equip a classroom of these for less than a thousand dollars.  …

… The [graphic] 3D capabilities are also impressive, with a recent video having been released showing the device running multiplayer FPS Quake III Arena at a totally playable frame rate despite the processor’s 700MHz clock speed.

See a video and read the full story here: http://www.thinq.co.uk/2011/8/29/raspberry-pi-takes-aim-education-market/

The Next "IT Technology" For Specialty AV Wasn't 3D and What Might Be Next

[Home Theater Review]

Historically, housing markets going into the tank wouldn’t keep consumers out of the stores to buy the new, hot technologies and for the last few years that new, hot technology has been 3D HDTVs. Respectfully, 3D has its place as a feature of a modern flat set but what sells HDTVs today is a thin form factor and an even thinner profit margin, resulting in everyman pricing for huge, beaming HDTVs. People simply don’t go out to buy a new flat HDTV because of 3D. They get 3D because it comes with the set (sets that amazingly, often don’t come with glasses) and can be played back via an HDMI-capable $130 Blu-ray player or 3D-capable satellite receiver.

The economic downturn since 2008 has been nothing short of epic but that’s not to say people aren’t spending on electronics. They are, and in huge numbers, but for the first time in a generation the IT product isn’t a specialty AV product as much as it’s a computer. Apple’s iPad is the hot ticket. …

Some suggest that 4K video is poised to be the next “IT technology” while there was a small story showing mainstream consumer demand for HD audio to be higher than anyone thought. …

Read the full story here: http://hometheaterreview.com/the-next-it-technology-for-specialty-av-wasnt-3d-and-what-might-be-next/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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