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3D technology becomes mainstream at CES 2012

[Screen Digest]

Based on this year’s International CES, 3D is no longer the headliner technology that it was a year ago. This does not mean that the industry has given up on 3D, but rather that 3D is now, as predicted, a standard feature of high-end home entertainment products. Both Samsung and LG separately said that over half of their respective 3D screen models in 2012 support 3D, while Panasonic claimed that for new models announced in 2012, 93 per cent of plasma displays, 40 per cent of LCD TVs and four out of six new Blu-ray players are 3D capable. On the content side, an increasing number of new blockbusters movies are now filmed in 3D, screened in 3D theatres and will be released on BD3D for home video audience. Now it is up to the marketing teams to try to convince consumers that the technology is worth investing in.

Read the full story here: http://www.screendigest.com/news/2012_01_3d_technology_becomes_mainstream_at_ces_2012/view.html

Sony ups reliance on LG for LCD screens

[zdnet asia]

Japanese electronics giant Sony has increased its dependence on liquid crystal display (LCD) screens from Korean company LG, following a split from a previous partnership with Samsung Electronics in October last year.

LG Display is shipping more film-based 3D screens to Sony which are used in the latter’s Bravia television sets, LG CFO Jeong Ho-young told The Korean Times in a report Tuesday. The LG-Sony collaboration comes as the penetration rate of LG’s film-based 3D panels is projected to grow by more than 50 percent, the report said.

It added that the partnership indicated Sony’s switch from relying on Samsung, and its battery-powered 3D technology, to LG which is pushing its cheaper film-based 3D technology, undercutting its Korean rival Samsung.

Sony terminated its previous LCD joint venture with Samsung in a bid to boost its loss-making TV business, as prices of LCDs dropped due to Japan’s move to digital terrestrial broadcast which stifled demand for TV sets. Sony sold back its stake to Samsung in October last year, ending the partnership. …

Read the full story here: http://www.zdnetasia.com/sony-ups-reliance-on-lg-for-lcd-screens-62303664.htm

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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