News Stories

NPD DisplaySearch Finds 3D TV Gaining Momentum in Western Europe and China

2.24.2012

[3D Roundabout]

Premiums Falling for LED, 120/240Hz and 3D, but Still High, NPD DisplaySearch Reports

…  ”We were surprised to find that 3D appears to be a far more popular feature in China than North America, and the penetration rate was two times higher in the last quarter,” said Paul Gray, Director of TV Electronics Research, NPD DisplaySearch. “Our report also indicates that North American and Japanese 3D penetration is lower than the Middle East.”

The report finds that North American consumers favor large, inexpensive TV sets with fewer features, unlike other regions. Chinese consumers are enthusiastic about richly-featured sets with 3D, LED backlighting and smart TV capabilities.  …

This theme of simultaneous new technology adoption is also clear in digital broadcasting. While developed markets have not only introduced digital terrestrial and largely completed analog switch-off, a second generation of digital broadcast (DVB-T2) is now being adopted in Europe, the Middle East and Asia.   …

”By 2015 the number of DVB-T and DVB-T2 sets shipped will be equal,” added Gray. “The decision by the Russian and Indian governments to move to T2 has given the industry a huge boost in confidence, and it will kick-start a virtuous cycle of rapid adoption and cost reduction.”  …

Read the full story here: http://3droundabout.com/2012/01/5977/npd-displaysearch-finds-3d-tv-gaining-momentum-in-western-europe-and-china.html

3D PRODUCTION GUIDE (free download)

2.24.2012

 

3net released its free 50 pages “3D Production Guide” in pdf format together with Sony Pictures Entertainment, IMAX, and Discovery. This guide was written for the producers of 3D content for television. Its goal is to help prepare them as they plan for and create a 3D program.

  1. Introduction
  2. Planning a 3D workflow
  3. 2D to 3D conversion
  4. Production and specific tools
  5. stereoscopic displays.
  6. 3D picture errors and discomfort
  7. postproduction
  8. Masters delivery of the masters
  9. Glossary

Download it for free here: http://press.discovery.com/media/ugc/press/3DTV-Production-Guide_3net.pdf

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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