News Stories

China agrees to widen market access for US films (More 3D and Imax)

[Screen Digest]

China has agreed to import 14 “enhanced” US films each year, in the 3D or IMAX formats, in addition to the current quota of 20 revenue-sharing foreign films, most of which are typically US releases. US companies will also be able to take a 25% share of box office, rather than the current 13-17% share.

The agreement comes one year after China missed the deadline to comply with a World Trade Organization (WTO) ruling to allow US films greater access to the Chinese market. When the March 2011 deadline passed last year, China told the US it needed more time to comply.

Following several years of double-digit growth, the Chinese box office grew by around 30% in 2011 to hit $2.06bn (RMB13bn). The top-grossing film,Transformers: Dark Of The Moon, raked in around $173m. Six of the top ten films were 3D releases, including one Chinese film, Tsui Hark’s Flying Swords Of Dragon Gate.

See the original story here: http://www.screendaily.com/news/asia-pacific/china-agrees-to-widen-market-access-for-us-films/5038243.article

From another story in the Financial Times: http://www.ft.com/intl/cms/s/0/d24696e6-5abd-11e1-b056-00144feabdc0.html#axzz1msK0G5ZP

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China currently caps at 20 the number of foreign films it allows to be screened in its cinemas, but has agreed to exempt from the quota an additional 14 “premium format films”, shot in 3D or using the big-screen Imax format.

Another story here: http://www.hollywoodreporter.com/news/imax-welcomes-wto-agreement-china-292607

Imax Welcomes WTO Agreement With China

And here: http://www.deadline.com/2012/02/reaction-to-todays-u-s-china-film-agreement/

Reaction To Today’s U.S.-China Film Pact

3D microscopy to help crack Alzheimer's secrets

[Times of India]

Scientists have edged closer to cracking Parkinson’s and Alzheimer’s secrets with the help of cutting edge 3D microscopy.

Underwritten by neural network algorithms (artificial intelligence), the cutting-edge technology is expected to be widely used in disease research in the near future.

It will permit the automated identification, separation and analysis of cells as complex as brain’s neurons, developed jointly by Griffith’sSchool of Information Communication Technology (ICT) and its Eskitis Institute for Cellular and Molecular Biology (Australia).

“Scientists and clinicians will be able to superimpose multiple data sets in three dimensions using automated techniques and then conduct detailed analysis of the data in a far improved way from the two dimensional microscopy that is currently available,” said Adrian Meedeniya, according to a Griffith’s statement.

“One of the main motivations for establishing this collaboration with the School of School ofInformation Communication Technology (ICT) was to create the technology to efficiently deal with these huge data sets,” said Meedeniya, manager of Griffith’s Imaging and Image Analysis Facility.  …

Read the full story here: http://timesofindia.indiatimes.com/home/science/3D-microscopy-to-help-crack-Alzheimers-secrets/articleshow/11950754.cms

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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