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APPLE TV HATES 3D?

[3D TV]

But lost amidst all this speculation and other head scratching, pundit-guessing “expert” opinions, etc. is 3D. No one seems to be asking whether 3D will be included — to be more accurate, the general lack of discussion would seem to suggest that everyone thinks 3D is pretty much out of the picture because Apple has shown a lack of interest in the third-dimension on its consumer line, beginning with its iMacs and laptops.
Now you can’t argue with success and there’s no denying that the lack of Blu-ray capabilities on the computer line in the past didn’t affect Apple’s sales in any significant manner or get them called out for it all that much either. I’m afraid that 3D will be the same thing. And just to get it out of the way, a polarized 3D flat-panel would not add to the cost significantly and at the 42-inch size it would perform well (not to mention the benefits of the low cost and simplicity of using/wearing 3D polarized glasses).
But I consider the lack of 3D, if true, a wasted opportunity for Apple to take more than a lead but rather 4 lengths ahead of the nearest horse in the race to sell (and make a profit while doing so) both TVs and the subscription services/content that is the real money-maker (you can’t expect Apple to sell their “razor” cheap, even as others would do so in order to make it up on the “blades” of content moving forward). But as a proponent of 3D for home viewing, Apple’s TV having 3D would have enormous ramifications in the industry: as I see it, there would be the increase in content (whether native or converted) to present on the set. And you know blessed well that Apple’s endorsement of 3D would do more than all the Mall shows and special events combined that the 3D TV manufacturers have put out there to date. Consumers would suddenly “get it,” and by “it” I mean 3D.

Read the full story here: http://www.3dtv.com/news/Apple-TV-Hates-3D

LG launches new 3D Ultrabooks, notebooks, PC

[ITP (Mid East)]

LG Electronics is launching two new Ultrabooks, two new notebooks and a new PC in the UAE in March.

 

LG’s brand new Super Ultrabook series, the Z330 and the Z430, are designed to offer powerful performance and sleek design, while the P535 and the A540 establish a new standard for 3D notebooks. The V300 23-inch all-in-one PC is designed for entertainment and features an immersive 3D display and In-Plane Switching (IPS) -enabled wide viewing angle.

“At this year’s CES, LG showcased products that are not only new, but also establish categories defining new standards for personal computing devices,” said DY Kim, president of LG Electronics Gulf FZE. “Our new products feature a range of breakthrough technologies from LG, such as IPS display, glasses-free 3D and Super Speed Boot, that will noticeably elevate the personal computing experience. These technologies reflect our goal of satisfying various consumer demands, as well as our aggressive strategy for 2012.”

Read the full story here: http://www.itp.net/587936-lg-launches-new-ultrabooks-notebooks-pc

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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