News Stories

3D highly prevalent at ISE 2012

[3DFocus]

[Philip Lelyveld comment: the source article gives a detailed rundown of 3D products being shown at the show, and closes with the section below.]

 

Strong Confidence in 3D

One thing for sure – ISE illustrated the growth 3D is experiencing. The 3D Theatre (only launched last year) series of talks were very well attended, more so than many other 3D dedicated events we have visited in the past, with some people having to stand. There were several talks and demos each day from Alcons Audio, Volfoni, DACHS Digital Video systems AG , DNS Consult and others.

It seemed that nearly every projection exhibitor included 3D as part of their line up and the words 3D! seemed to be unavoidable. After the uncertainty of 2011, professional AV companies are clearly regarding 3D as an essential element of their product line ups.

The ubiquity of 3D at ISE was perhaps best summarised by a spokeswomen from the 3D Innovation Center in Berlin who said “the ISE was much better and had much more to offer – 3D everywhere! – much more than I expected!”

Read the full article here; http://www.3dfocus.co.uk/3d-news-2/3d-events/3d-highly-prevalent-at-ise-2012/7223

Kiwi cinema industry failing amid piracy

[Philip Lelyveld comment: this lengthy article ends on this positive note.]

“We think there’s always going to be a place for cinema,” Mr Ivancic says, “because people still rate that shared experience in a dark room. I think that’s evident by the money spent on [refurbishing] the Embassy.”

He expects to see more focus on the luxury end of the business, as cinemas try to differentiate themselves from the home entertainment experience and provide more of a package.

“You can watch a Blu-ray DVD and get a pretty cinematic experience, but you tend to be watching it on your own. Whereas going to see a new film in a crowded cinema and being part of a mass experience in a comfortable and sophisticated kind of way, I think there’s always a place for that.”

Read the full article here: http://www.stuff.co.nz/dominion-post/culture/6365875/Kiwi-cinema-industry-failing-amid-piracy

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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