- New 3D technology at the premiere of the Audi A3 in Geneva
- 3D presentation at the world premiere of the new compact model
- Short film starring DTM driver Mike Rockenfeller
Toni Melfi, Head of Communications: “Innovative technology offers a dynamic experience of the Audi A3 at the exhibition stand”
The 3D film “Where’s Rocky?” – which centers around factory driver Mike Rockenfeller as the protagonist – will be shown at the Geneva Motor Show.
The Audi exhibit at the Geneva Motor Show is a world premiere for two reasons: the new Audi A3 and the unconventional “A3 Dimension” technology that will be used to present it on Tuesday. It offers a three-dimensional video display in an unprecedented quality and size. The 3D film “Where’s Rocky?” – which centers around factory driver Mike Rockenfeller as the protagonist – will be shown.
The video display wall for A3 Dimension consists of 25 displays that provide a unique spatial impression of the 3D film. The new technology allows three-dimensional images to be presented with greater brilliance and clarity. People and objects appear to viewers as realistic pop-outs and seem close enough to touch. “A3 Dimension gives the car an appearance that appeals to the senses. Structures and surfaces seem touchable and reveal the quality of our products,” said Florian Otto, Project Manager of 3D Audi Communications. …
Read the full story here: http://3d-car-shows.com/2012/3d-audi-a3-premier-at-the-geneva-motor-show/