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[Televisual (UK)]
Despite all the talk of 3d cinema being here to stay this time around, a YouGov survey out today reveals only around one in five UK cinemagoers believe 3d films improve the cinema experience.
Almost half the 2,796 adults surveyed felt 3d either made no difference to the experience, or, worryingly for those who’ve invested heavily in 3d production facilities, made it worse.
Only 19% of those surveyed feel 3d improves the quality of a film.
The apathy towards 3d by those taking part in the survey is particularly apparent when asked whether they would be more likely to see a film in 3d or 2d, if it was being shown in both formats, at the same time and for the same price. Less than half (47%) said they would choose to see the film in 3d.
Read the full story here: http://www.televisual.com/news-detail/3d-cinema-experience-slated-by-YouGov-survey_nid-824.html
Download pdf of a spreadsheet of the market research data here:http://today.yougov.co.uk/sites/today.yougov.co.uk/files/yg-archives-yougov-3dfilms-230911.pdf