[Philip Lelyveld comment: Marchon3D has donated glasses to the ETC 3D Lab]
[Excerpts from DMWMedia.com story]
… Marchon3D has partnered with Cinemark and UltraStar Cinemas to offer its patented RealD 3D compatible glasses.
The idea is that people will bypass the theater’s plastic loaner glasses and instead buy their own personal, more stylish 3D glasses to watch the movie. Then they can take them home for use with passive 3D televisions, gaming systems and laptops, and even bring them along for the theater’s next 3D feature film.
… Purchasing individual glasses therefore could be an appealing alternative for germaphobesand the style-conscious, as well as those seeking a more optically refined viewing experience…
Marchon3D stocks the vending machines with its EX3D glasses for children and its clip-ons for use with prescription glasses, as well various style choices in prices starting at $22. The initial placements for the vending machines are in Southern California cities of San Diego and Huntington Beach.