News Stories

3D Marketing Collateral – RabbitHoles

Marketing people from our member companies are increasingly calling the USC Entertainment Technology Center’s Consumer 3D Experience Lab for ideas for their campaigns around 3D content and products.  Holographic displays is one option.  Here are excerpts from the latest newsletter of one hologram company, RabbitHoles.  The full newsletter is here http://www.rabbitholes.com/newsletter/2010-10/RH.NewsAlert.Oct05.html

– Phil Lelyveld

RealD builds 3D branding with RabbitHoles interactive displays @ ShoWest

RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles® Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV. The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer. The RealD 3D displays were lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.

Pacific Communications Markets With Rabbitholes® 3D Billboard Display

Pacific Communications of Costa Mesa, CA, one of the largest full-service health care marketing communications agencies in the United States, commissioned a 4′ x 6′ RabbitHoles® 3D Motion Hologram to market Allergan Inc.’s Zymaxid, an ocular anti-infective drug. The 3D billboard debuted at the American Optometry Association’s conference in Orlando, Florida and was later displayed at Allergan’s National Sales Meeting in Memphis, Tennessee. The 3D image, depicting a mountain climber having surpassed the zenith, will continue on tour at various locations to promote Zymaxid. Success of the Zymaxid RabbitHole® has led Pacific to engage RabitHoles Media in a follow-on project for Allergan’s Combigan, which will debut at the AAO Convention in Chicago, October 16-19.

Montréal’s Science Centre exhibited 12 RabbitHoles® 3D holograms where 16,000 visitors came for a unique interactive experience!

From February 27 to March 7, 2010 the Montreal Science Center hosted over 16,000 visitors at its annual technology fair, entitled TECHNOFOLLIES 2010. Along with renowned companies like Electronic Arts, UbiSoft, Samsung and others, Rabbit Holes Media Inc. displayed its interactive digital holographic indoor advertising medium. Assisting with the display, RabbitHoles’ creative consultants were on hand to provide information and guidance to parties interested in better understanding how to create compelling 3D images for this exciting new medium. As part of the exhibit, the Montreal Science Center had commissioned its own RabbitHole® image of its iconic red dumbbells that adorn its front steps. RabbitHoles Media Inc. was proud to help sponsor such a connected event that enabled such a diverse audience to dive in and surf the world of digital entertainment.

November 8/9 2010

RabbitHoles Media has been invited by the organizers to participate in the Montréal International Game Summit, a high-level conference dedicated to the gaming industry.  The conference attracts renowned experts in business, arts and visual effects, design, production and emerging technologies.  The RabbitHoles 3-D motion displays will be set up in the Exhibition Zone alongside such well-known brands as Sony, Autodesk and EA.  Attendees are invited to stop by our booth for an interactive experience with one of our displays or you can schedule a one-on-one appointment by contacting us.

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SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)