[Excerpt from CNET . com]

… The silver lining for 3D fans in all this is that consumers are increasingly being exposed to more 3D–most significantly in the theater and at retail. When asked what types of movies they would like to see, a growing number of consumers expressed interest in seeing 3D films.

This state of affairs may be contributing to the success of 3D TVs, which currently account for about 10 percent of all flat-panel television sales, according to NPD’s Retail Tracking Service. Since 3D TVs tend to be more expensive than 2D-only televisions, they represent an even greater percentage of overall revenue.

Or it could just be that 3D is but one of the features consumers are adopting as they seek a premium 2D-quality experience. Regardless, the combination of more affordable 3D TVs, a greater consumer appetite for content, and a commitment from Hollywood studios to keep a pipeline flowing from the cinema into the home bode well for the future of 3D across a range of consumer devices.