The joint venture of Sony, Discovery Communications and IMAX unveiled the official brand and logo for its 24/7 3D TV network, which will operate under the moniker 3net. Expected to launch in the coming months, 3net will feature what its partners believe will be the world’s largest library of native 3D television content.
Also Wednesday, additional original series and partner program acquisitions were announced. They include:
— Experience 3D (original series): “The world’s biggest adventures,” produced by Arena Films.
— Hubble 3D (IMAX): A look into the Hubble Space Telescope’s legacy. An IMAX and Warner Bros. Pictures production, in cooperation with NASA.
— In The Qube 3D (Sony): A one-hour, hosted original series with a topical look at what’s new in 3D. Produced by Sony Pictures Television in association with Chomp Productions and Jump! Creative.
— Wildebeest Migration (Discovery): Journey across the great plains of Africa. Produced by Electric Sky Productions.