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Sony’s Networked Strategy

By March, more than 50 million TV sets in US homes will be Internet-enabled using Sony products, including TVs, Blu-ray players and the PS3, reported Sir Howard Stringer at Sony’s CES press conference, during which he introduced a range of new networked products and services:

— The 2011 Bravia LCD HDTV line includes 22 models that feature Internet connectivity for access to free and premium movies, video and music services through the Bravia Internet Video platform including Sony’s “Video On Demand powered by Qriocity” and “Music Unlimited powered by Qriocity,” as well as Netflix, Pandora, HuluPlus, Amazon Video on Demand, YouTube, Slacker Internet Radio, Crackle, and Blip.tv.

— Video On Demand Powered by Qriocity is a premium video streaming service.

— Music Unlimited Powered by Qriocity is a cloud-based, digital music service that was launched in the UK and Ireland in December, and will be available in the US and Canada as well as the main European markets within the first quarter of this year across 2010 and 2011 models of network-enabled Bravia TVs, Blu-ray Disc players, PS3s and VAIO PCs.

— Also featured was Sony Ericsson’s Xperia arc Android smartphone, which ships during Q1.

Sony didn’t have news about its Internet TV powered by Google TV. However, a Sony spokesperson said Sony is pushing forward and is excited about the product.

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