Digital Entertainment Content Ecosystem (DECE) is moving forward with the launch of UltraViolet, which will begin in mid-2011.
The organization released an evaluation suite of technical specifications, which includes a common file format and technical design specifications. The UltraViolet licensing program will allow companies to use the technical specifications, interact with the UltraViolet Account infrastructure and use the UltraViolet logo for promotion and marketing. DECE intends to make the file format widely available for use in other areas of video content preparation and delivery.
The newest member companies are: Akamai Technologies, ARRIS, Arxan Technologies, BSkyB, Dell, Fanhattan, Fujitsu and QuickPlay Media.
Akamai is demonstrating a prototype that meets the UltraViolet spec at CES.
Rollout plans include:
— Introductions of UltraViolet products and services will begin in mid-2011.
— Lionsgate, Paramount, Sony, Fox, Universal and Warner Bros. will begin offering UltraViolet content this year.
— Initially, UltraViolet retailers will enable consumers to use downloaded copies on many devices they already own. Initial streaming services will allow consumers to access their UltraViolet collections via websites or linked devices.
— Later in 2011, UltraViolet-optimized media player apps will begin to roll out via software updates to PCs, game consoles and smart mobile devices that consumers already own, as well as on new devices for sale.
— DECE plans to expand to the UK and Canada in late 2011.
— In early 2012, the first designed-for-UltraViolet CE devices are expected to become available.
Through the UltraViolet Account system:
— Each household will be able to create an account for up to six members.
— Consumers will also be able to register up to 12 devices.
— UltraViolet provides streaming access.
— The UltraViolet Account will enable retailers to provide consumers with a copy of a DVD or other physical media.
DECE member companies will discuss the future of home entertainment for consumers and for businesses during a panel Thursday at CES. The panel will take place at 5:00 p.m. PST in room S221 at the LVCC.