THX wants viewers to see content the way in which the filmmakers intended.

With this as an aim, THX is previewing Media Director, a system that takes metadata about content from creation to consumer electronics devices, allowing automated setup of the device for the given content. THX is demoing the technology at the Renaissance Hotel during CES.

THX senior VP Rick Dean explained that Media Director support could begin at capture, though THX found that the system “works very well if you go at the point of final postproduction and have master ready for distribution.” He added that metadata from postproduction systems such as DVS’ Clipster and Blackmagic’s Resolve can be used to create THX metadata using an app.

LG, JVC, Epson and Onkyo plan to support Media Director in CE devices. Additionally, certain existing CE products can be made compatible with a firmware update. Sonic Solutions intends to offers support in its Blu-ray authoring toolset.

Testing of the Media Director ecosystem is underway, and the system is expected to roll out later this year.