CineGrid represents one of the first major research collaborations at the UC San Diego division of the California Institute for Telecommunications and Information Technology (Calit2). Headquartered in California, CineGrid is leveraging next-generation cyberinfrastructure to promote higher-resolution imagery, better sound as well as more secure and efficient distribution of digital media over photonic networks.
As 3D stereoscopic content begins to emerge as an industry focus for television and motion pictures, the stakes are high for the people working behind the scenes to make production and distribution more efficient while creating content that will be attractive for audiences.CineGrid presenter David Wertheimer, the CEO and executive director of the Entertainment Technology Center at the University of Southern California, reported at the conference that 25 percent of consumers are forecasted to buy a 3DTV in the next three years — a percentage that will certainly rise as the price of 3DTVs goes down (from an average of $2,500 today to an expected $600 in 2014).