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DCS 2011 at NAB – including 3D updates

DCS 2011 at NAB
Advances in Image and Sound: 3D, 4K, and Beyond
Saturday, April 9, 2011 – Sunday, April 10, 2011

CLICK HERE FOR MORE INFO ABOUT THE NAB 2011 SHOW

REGISTER HERE (NON-SPEAKERS ONLY)
(SMPTE members – please visit the Members Area page for registration discount code)

Program Co-Produced by SMPTE

Content subject to change

Summary

From the latest developments in 3D – in motion and sound – to innovations in ultra-high definition capture and display, DCS 2011 will deliver sessions on developments and industry strategy over a broad range of technologies and applications, spanning cinema, broadcast, and broadband.

* * * Program * * *

Saturday, 9 April:  Day 1

8:30-8:45              Opening and Introductions

Speakers:
Pete Ludé, President,  SMPTE
Barbara Lange, Executive Director, SMPTE
–              Paul Hearty, Editorial Vice President and Program Chair, SMPTE
–              Andrew Stucker, Sony, Sponsor Comments

8:45-9:00 Session Introductions:  New Lessons Learned in 3D

The morning will consist of both case studies and technical presentations on lessons learned in the creation of 3D content, with particular attention to material involving live-action, both for theatrical and live broadcast.  Perspectives will be provided from both the creative and technical viewpoints.

Speaker:
Paul Hearty, Sony

9:00-10:30           Case Study: Yogi Bear in 3D (2010)

The production team responsible for this recent holiday hit will present the behind-the-scenes challenges and successes of creating this live-action/CGI movie in stereo 3D.  Director Eric Brevig will discuss the creative intent behind his use of 3D techniques to enhance the audience’s engagement in the story, heightening the thrill scenes, without distracting from the movie’s narrative, as well as the on-set and post-production techniques which allowed his human and synthetic characters to “act” together believably, resulting in their seamless onscreen interactions. Visual Effects Supervisor, Betsy Paterson, and Head of Digital Production, John Nicolard, will discuss how their ever-evolving digital tools and procedures made this possible, and how their work-flow pipelines were customized to accommodate this process.

Speakers:

Eric Brevig, Director

Betsy Paterson, Visual Effects Supervisor, Rhythm and Hues

John Nicolard, Head of Digital Production,  Fotokem 

 

10:30-10:45         Break

10:45-11:25        Director/Creative Perspective – Acquiring and Producing 3D for Broadcast Television

Speaker:
Chris Johns, BSkyB

From soccer to darts, opera to dance, still life to wildlife – BSkyB has been shooting, post producing and transmitting 3D content for its service in the UK. This session will provide an update on how Sky’s 3D channel is performing, insight into the production techniques used for live events such as premier league football and new initiatives Sky is undertaking to ensure 3D Television is here to stay and evolve.

 

11:25-12:00 3D Live Acquisition and Post Production Workflow

12:00-1:30 Lunch Break

1:30-2:15              Keynote:  3D Perspective
Rob Legato, Visual Effects Supervisor and Director

 

2:15-2:35         3D Home Master:  SMPTE Update


This will provide a brief update on status of the SMPTE standardization work.

Speaker:

Ted Szypulski, Senior Director, Technology Research & Standards, ESPN

2:35-3:50         3D Standards Ecosystem

Speaker:
Walt Husak, Director Image Technologies, Dolby, Moderator

This will provide an overview of the 3D standards setting landscape identifying the organizations involved, followed by a panel that identifies gaps and activities needed for successful, wide-scale introduction of 3D, considering the representation and transmission of essence and metadata through different delivery systems, as well as barriers to consumer adoption. It will include consideration of frame-compatible and service-compatible approaches.


2:35-2:50              Overview and Analysis of the Standards Landscape

Walt Husak, Director Image Technologies, Dolby

2:50-3:50              Panel Discussion

Panelists:

  • David Broberg, VP Consumer Video Technology, CableLabs
  • David Wood, Hd., New Technology, EBU
  • Mark Richer, President, ATSC
  • Anthony Vetro, Group Manager, MPEG

 

3:50-4:05              Break

4:05-5:25              Developments in 3D Displays in the Home

This session will explore new developments in 3D displays for the home, such as autostereoscopic, micropolarization, polarized switching, and laser technologies. The session will begin with an overview of the latest 3D display technologies followed by a moderated panel consisting of representatives of the leading companies driving innovation in 3D consumer displays.

4:05-4:20              Introduction and Overview

Brad Hunt, President, Digital Media Directions, LLC

4:20-5:25              Panel
Moderator:   Brad Hunt, President, Digital Media Directions, LLC

Panelists:

  • Mike Abary, Senior Vice President, Home Division, Sony Electronics
  • Tim Alessi, Director of New Product Development for Home Electronics,     LG Electronics
  • Jeff Cove, VP, Technology & Corporate Development, Panasonic Corporation of North America
  • Matt Cowan, Chief Scientific Officer, RealD
  • David Naranjo, Director of Product Development Mitsubishi Digital Electronics America

 

5:25-5:30              Wrap-up Day 1

 

Sunday, 10 April:  Day 2

8:30-8:45              Opening and Session Introductions

Speakers:
Paul Hearty, Editorial Vice President and Program Chair, SMPTE
–              Sponsor Welcome – Andrew Stucker, Sony
–              Real D, Sponsor Comments

8:45-9:45              Advances in Image and Sound:  More Pixels

Curtis Clark, ASC, Moderator

This will involve examination of the psychophysical and subjective impacts of moving to 4K, 8K, and higher resolutions, as well as consideration of creative, technical, and practical issues.

Panelists:

  • George Joblove, EVP, Advanced Technology, Sony
  • Michael Goi, President, ASC
  • Howard Lukk, VP Digital Production, Disney

 

9:45-10:45           Advances in Image and Sound:  Better Pixels from Greater Bit Depth

P. Griffis, Dolby, Moderator

Achieving the greatest possible bit-depth at Production is a widely held objective, but there are different views as to what really is needed (e.g., 16 bits linear vs. 14 bits logarithmic).  This session will consider the need for greater bit depths and the opportunities/benefits and challenges that greater bit depths present through the Production, Post Production, transmission, and home consumption chain.

Speakers:

  • Stephan Ukas-Bradley Manager, Technical Services, ARRI-EVDR capture
  • Bill Bennett, Cinematographer, -EVDR Cinematography, Partos Company
  • Ray Feeney, ACES, President, RFX, Inc.- EVDR Workflow issues
  • Dave Schnuelle, Senior Director, Image Technology, Dolby- EVDR Display

 

10:45-11:00         Break

11:00-12:00         Advances in Image and Sound:  Better Pixels from Wider Color Gamut

Scott  Daly, Senior Member of Technical Staff, Dolby,  Moderator

We can capture very wide gamut color.  We are beginning to see devices, such as laser displays, that are capable of exhibiting wider gamut color.  However, the space between capture and display is uncharted territory.  Do we need wider color gamut in the home?  How do we get it there?  How do we map the creation space onto the display space, or even manage wide-gamut displays? This session will begin with Mr. Daly’s “Why Go Wide?  Opportunities for Realism and Aesthetic Freedom afforded by Wide Color Gamut Systems”

Speakers:

  • Scott Daly, Senior Member of Technical Staff, Dolby
  • Yasuhiro Yoshida, Deputy General Manager, Display System Laboratories, Sharp
  • Gabriel Marcu, Senior Scientist,  Apple Inc
  • Seo-Young Choi, R&D Staff Member, Samsung

 

12:00-1:30           Lunch Break

1:30-2:15              Keynote:  Filmmaker’s Views on Advances in Image and Sound


2:15-3:15              Advances in Image and Sound: Faster Pixels from Higher Frame Rates

Hans Hoffmann, Moderator

This will consider the psychophysics and science of Frame Rate, the creative pros and cons of moving to higher rates, and the technical issues and impacts.  The session will highlight impacts both in filmmaking and in television.

Speakers:

–          Dr. Masayuki Sugawara, Senior Research Engineer, NHK

–          Dave Stump, Director of Photography, ASC

–          Moe Shore, Director, New Technologies , Able Cine Tech

–           Richard Salmon, Lead Research Engineer, BBC

 

3:15-3:30              Break

3:30-4:00 Advances in Image and Sound:  7.1 – channel Sound

Toy Story 3 set new ground not only in advancing  the Toy Story franchise but also  in the use of the 7.1 surround sound technology  for the theatrical as well as Blu-ray  releases.  As noted by Pixar, the use of 7.1 was not simply the addition of  2 sound channels but an enabler to provide much greater flexibility in surround sound placement and enhanced viewer experience. Stuart Bowling of Dolby who worked closely with Pixar on the project will provide technical background on this perspective  as well as,  latest details on the technology itself.

Speaker:

Stuart Bowling, Dolby

4:00-5:25 3 for 3:  Three Big Trends for the Next Three Years

Gary Arlen, President, Arlen Communications, Moderator

A mini-conference on the big things to watch (or get ahead of) in the three-year horizon.

Speakers:

  • Chris Cookson, President, Technologies, Sony Electronics, Inc.
  • Peter Wilson, , High Definition and Digital Cinema, LTD

 

5:25-5:30              Wrap-up and Close

_________________________

 

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