UK broadcaster Sky confirmed that its 3DTV service—scheduled to launch later this year—will be compatible with a range of 3D-ready TVs being launched in the UK and Ireland during 2010, including sets from LG, Panasonic, Samsung and Sony.
At CES, these manufacturers will all announce an intention to introduce 3D-ready TVs this year, and Sky’s 3D service will be compatible with all of their respective products.
Sky’s existing Sky+HD boxes, which are in 1.6 million UK and Irish homes, are already equipped to receive 3DTV, so customers would only need to upgrade their TV set in order to access the service. The new 3DTVs would enable Sky+HD customers to watch both HD and 3D services from the same TV set.
Planned Sky 3D content includes live sports—recent tests including Premier League football and ATP Tennis—as well as movies, music and other types of entertainment. 3Ality is providing 3D camera rigs as well as training.
“Our HD customers already have a 3D capable set-top box, so if they are interested in experiencing TV in a third dimension, the good news is that they’ll have a range of 3D-ready TVs to choose from,” said Brian Lenz, Sky’s director of product design & TV product development. “This is a great example of Sky and TV manufacturers taking the initiative to ensure there is no confusion over formats. By working together with set manufactures, we want to provide a hassle free way for consumers enjoy 3DTV.”
Additional released statements:
Stephen Gater, head of marketing home entertainment, LG Electronics UK: “This year will see LG’s first 3D-ready TVs hit the market – and through Sky’s clear commitment to 3D broadcasting, 3D in the home is set to become a reality.”
Andrew Denham, marketing director, Panasonic: “Panasonic is delighted to support the introduction of Sky’s 3DTV service in 2010 with a range of compatible Full HD 3D Viera plasma televisions incorporating high precision active shutter glasses.’’
Rob Shaw, general manager CTV & HP: “3DTV is a key focus for Samsung and we are committed to the continued delivery of this technology to homes in the UK. Samsung launched its first 3D Plasma TV in 2008 and has continued to innovate and develop this cutting edge technology. In 2010 we will offer 3D-ready capability in all our TV screen technologies, including LED, LCD & PDP.”
Yoshihisa (Bob) Ishida, president of home entertainment business group, SVP, Sony Corp.: “We are excited to have Sky’s 3DTV service available for users of 3D compatible Bravia LCD TVs in UK and in Ireland. To grow the 3D home entertainment market it’s imperative that the industry offers consumers as much attractive 3D content as possible.”