[by Staff, IT News Africa]
LG Electronics has set a sales goal of 40 million television sets, including Smart TVs, 3D TVs, and LED-backlight LCD TVs in 2011.
Even as most African countries set to beat the 2015 deadline for migrating from analogue to digital terrestrial broadcasting, George Mudhune, Regional Marketing Manager for East & Central Africa, says its highly innovative Smart TVs that will assist the company to become the market leader in the region and globally.
Mudhune says the company will look into securing a big slice of the 3D TV market this year with itsCINEMA 3D technology having greatly reduced flicker and crosstalk to produce the company’s best 3D picture yet.
“The global TV market is in the middle of another sea of change, with Smart TVs promising a new way to get all the shows, movies and online content at the touch of a button. Innovation is what drives the TV business at LG and we are confident we can be a leader in both Smart TVs and 3D TVs in 2011,” he said.
The CINEMA 3D TV is built on a “Point, Click, Control, Simply Smarter” concept which makes the television simple and intuitive for anyone to use. Its Home Dashboard and Magic Motion Remote Control add to the already easy user experience and make it extremely easy to access premium online content and download and use LG Apps.
At the same time, the TV has a Smart Share component which is LG’s unique content sharing feature that works with USB, DLNA, and Media Link connections to make it extremely easy to transfer content from any compatible digital device to the TV. Through Smart Share, users can also take advantage of N-Screen, which lets them select their preferred viewing environment.
Mudhune added that he is confident that the CINEMA 3D TV will account for two-thirds of the company’s 3D TV sales in the near future.
”Thanks to its Film Patterned Retarder (FPR) technology, CINEMA 3D TV helps to optimise the separation of images for the left and right eye to give viewers truly outstanding, blur-free and flicker-free 3D picture and a wide viewing angle. What’s more, CINEMA 3D TV doesn’t require expensive battery-operated glasses.”
“The glasses of CINEMA 3D TV take images to new heights of brightness and clarity unmated by any movie theatre and makes it more comfortable than ever for viewers to enjoy 3D content in the company of family and friends.”
Last week, LG electronics launched its first Cinema 3D TV in the Kenyan market. The LW5700 combines CINEMA 3D and Smart TV functions with a distinctive frame available in brown, purple or silver. In common with all LG’s top of the range 3D TVs, the LW5700 also packs Micro Pixel Control, which allows for more precise and efficient control of individual LED blocks behind the screen.
See the original story here: http://www.itnewsafrica.com/2011/07/lg-sets-40-million-sales-goal/