[Excerpts]
1. TV Embraces the Internet
2. The Box Office Pulls People Away From Their TVs
The movie industry has also affected TV consumerism — the rise of 3D movies has pulled consumers away from their sofas and into cinemas, where they can indulge in a highly visual experience for a few bucks more than a regular movie. While 3D TVs exist, they come at a hefty price and don’t yet provide the same level of viewer immersion.
3D technology was touted as the next frontier in the TV industry, but consumers don’t seem to be latching on — in a 2010 study, 83% of survey respondents said 3D technology isn’t enough to make them want to buy a new TV, and nearly one-third of people say 3D doesn’t enhance the viewing experience. It seems that 3D technology is preferred on the big screens of movie theaters and not in one’s home. Just 3% of TV owners own a 3D TV, but there’s not much 3D content out there to keep them entertained. The resistance also can be attributed to the glasses factor: many people find them uncomfortable, inconvenient and, in some cases, nausea-inducing.
3. LCD and Flat-Panel Screens Dominate
4. TV Is Going Social
… Interestingly, the most social TV shows are not necessarily the ones with the highest Nielsen rankings — they’re the ones that spur conversation and have super passionate fans. American Idol, Glee and Smallville cracked the top ten, even though they’re all in different echelons of Nielsen ratings. …
5. Advertising Is More Targeted
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Demographic Trends and Fun Facts
The Mintel report is littered with interesting tidbits and data gleaned from its survey. Here are some interesting trends and stats:
- Flat-panel TVs remains most dominant in households with incomes that exceed $100,000. Not surprisingly, this demographic is also more likely to own a TV larger than 50”.
- Purchasers tend to want the biggest TV screen they can afford, which suggests that size trumps technology and features.
- Those under 45 or with children are more likely to have a large TV screen.
- Interest in Netflix is as high among 45-54 year olds as it is among 25-34 year olds.
- 21% of respondents would pay up to $100 more for an energy-efficient TV.
- 34% of respondents would like to upgrade at least one TV in the home.
- 49% of respondents like to have a TV in the bedroom.
- 18% of respondents like to have a TV in the kitchen.
Read the full article here: http://mashable.com/2011/07/20/consumer-trends-tv/