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Prepping the 3D Audience [editorial on game marketing]

[excerpt]

3D gaming’s biggest obstacle is not ignorant consumers but a lack of game marvels and designer spokespeople. The film industry owes 3D’s success in no small part to James Cameron and Avatar.

In an interview with The Guardian, Scorsese describes the process as follows: “Every shot is rethinking cinema, rethinking narrative—how to tell a story with a picture. Now I’m not saying we have to keep throwing javelins at the camera, I’m not saying we use it as a gimmick, but it’s liberating. It’s literally a Rubik’s Cube every time you go out to design a shot, and work out a camera move, or a crane move. But it has a beauty to it also” (Mark Kermode, “Martin Scorsese: ‘3D is liberating. Every shot is rethinking cinema’”The Guardian, 21 November 2010).

The 3D gaming industry needs spokespeople as passionate, inquisitive, and respected as Scorsese and Cameron. Microsoft honed in on the need for developers to represent for the Kinect at their E3 press event, which featured several game developer luminaries toting the hardware’s potential.

Read the full editorial here: http://www.popmatters.com/pm/post/145168-3d-audience/

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