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Flat expectations – 3D films, cinema’s great hope, have become niche products

From The Economist

[Excerpt]

This lucrative business is now looking flat. Despite rapid growth in digital projectors and 3D-capable screens, the proportion of total box-office spending that goes on 3D has dropped this summer (see chart). Four of the past five 3D blockbusters—“Pirates of the Caribbean”, “Kung Fu Panda 2”, “Green Lantern” and “Harry Potter”—made more money from 2D screens on their opening weekend than from 3D ones. That was true of only one widely released 3D film last summer, and none the year before.

Read the full story here: http://www.economist.com/node/18988914?story_id=18988914&fsrc=rss

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Flat expectations – 3D films, cinema’s great hope, have become niche products

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