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The music and technology worlds are colliding. That’s never been more apparent than at yesterday night’s performance by Jane’s Addiction. The concert was as much about entertaining a group of hardcore fans as it was about promoting LG’s upcoming Thrill 4G, AT&T’s first smartphone packing 3D capabilities.
Indeed, 3D was the key gimmick at the event, with random individuals selected to hold a Thrill 4G and tape the concert in 3D. LG will later take the footage shot and splice together what it bills as the first 3D user-generated concert. It’s unclear, however, how much the fans participated in the content generation; staffers near the stage and behind it shot the concert with the Thrill using special gear, …
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Q: This is a weird confluence with LG and Jane’s Addiction. What made you jump into this event?
Navarro: It gives our audience an opportunity to watch us live and streaming on the Internet. We generally play a lot of bigger outdoor shows, and right now we’ve been playing a lot of big festivals. To be in a little club like this, it’s kind of a special event. We always have a really good time in these kind of environments.
The amount of participation you have is limited; there are only so many people who can come, so this way you can broadcast it to the world. We’re also giving a bunch of the 3D phones to 100 people in the audience. They’re going to shoot it, and then it’ll be cut together as a user-generated 3D film.
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What do you think about 3D in general?
Navarro: Beyond what we’re doing which is a pretty huge undertaking, I don’t know if it’s something that we necessarily want to incorporate. It’s interesting and it’s current and there’s a big push behind it right now. But personally, I don’t enjoy watching 3D.
Chaney: I go to watch movies with my kids, and now they’re into it. I have a 3DTV also, and the glasses. I watch it occasionally. After about an hour…maybe because I’m not a kid and I don’t go on the 200-foot roller coaster anymore, but for a kid I can see the attraction. For myself, it’s fascinating. I saw “Coraline” in 3D and I was blown away. It is hard on your eyes though. …
Read the full story here: http://news.cnet.com/8301-1035_3-20083475-94/janes-addiction-on-the-confluence-of-music-and-technology-q-a/