[ClickZ – Marketing News & Expert Advice – excerpt]

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What remains interesting for me, however, is the idea that users can view products, how-to videos, and possibly runway shows (or other “on the model” assets) in 3D. Since the dawn of e-commerce, countless articles have been written about how the web lacks a tactile feel to it. While 3D images won’t give a tactile feel, it will make the user feel as if she can reach out and touch the product. As I said in 2009, a picture is worth a thousand words, but I believe a 3D picture is worth a million of them.

The great thing about 3D mobile devices is that a browser can detect them and adjust accordingly. So, if you were to create 3D images in the format needed for glasses-free displays, you could display them automatically when an appropriate device is viewing your web page or mobile app.  …

Read the full story here: http://www.clickz.com/clickz/column/2102619/glasses-free-3d-mobile-laptops-waiting-commerce