[DMW Media]
When Disney’s The Lion King returns to theaters on Sept. 16, it will be in an additional dimension. And not only will the 1994 blockbuster be in Disney Digital 3D, but RealD will be reinforcing the sense of event by issuing specially designed 3D glasses to all children.
Each North American child’s ticket to a RealD-equipped theater will come with a pair of RealD 3D glasses, colored to match the movie and decorated with a picture of the lovable lion cub Simba, until the limited supply runs out.
Joseph Peixoto, president, worldwide cinema at RealD, pointed out that the theater experience of The Lion King would be new to an entire generation, and the 3D theater experience is new for everyone. He added that the glasses, which are designed to fit those who are 8 years old and younger, would be a fun souvenir to take home. …
Read the full story here: http://www.dmwmedia.com/news/2011/08/29/the-lion-king-roars-into-3d