LG Electronics Inc., the world’s second-biggest maker of televisions, aims to raise its market share for 3-D TVs fivefold this year by pushing its technology for lightweight, battery-free glasses.
The company will probably reach 20 percent of the market for the devices by the end of 2011, up from 4 percent at the beginning of the year, said Kwan Sup Lee, head of marketing for LG’s home entertainment unit. Such models usually command a 20 percent premium compared with regular television sets, Lee said.
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Cinema 3D
While the company’s previously announced target of 40 million units for this year is “a stretch,” LG is set to increase its market share to more than 15 percent from 12 percent, Lee said. LG lowered its TV-sales goal to 32 million units, Edaily reported Aug. 18, citing an unidentified company official.
The Seoul-based company is betting on its “Cinema 3D TVs” using its latest Film Patterned Retarder, or FPR, technology, using glasses that it says are lighter and more comfortable and lead to less eye strain. Philips and Toshiba are among other TV makers adopting the technology, developed by LG Display Co., while Sony is still considering it, Lee said.
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