[NBC New York]
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According to The New York Times, several designers are taking a stab at the multidimensional medium this season, from Norma Kamali’s dedicated 3D-video website launching September 14 to the seven-foot 3D screen set to be displayed in Nicola Formichetti’s BOFFO pop-up shop starting September 8.
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Of course, the idea of using technology to amp up one’s fashion presentations isn’t exactly new — Burberry streamed its Fall 2010 show in 3D over the Web, and Ralph Lauren recent posted a “4D” Fashion Show outside its Madison Avenue outpost. But while some in the industry might have regarded 3D technology as more of a flash in the pan reserved for summer blockbusters and holiday season showmanship, it would seem that others are looking to make it part of business as usual — all in an effort to connect with their consumers in new and captivating ways.
Read the full story here: http://www.nbcnewyork.com/blogs/threadny/THREAD-Norma-Kamali-Nicola-Formichetti-to-Show-in-3D-128877533.html