blippar(TM) is the first image-recognition augmented reality platform for smart phones targeted specifically at brand-customer interaction.
[Press Release]
Multi-talented musician, writer, producer and performer Hunter Hayes is on the ride of his life and taking his fans on the journey with him. Hunter will be the first country artist to give fans a mobile augmented reality (3D) experience and allow them to interact with his album cover art via their Android / iOS smartphone and/or tablet. Fans will be able to download a FREE blippar(TM)app from their app store, point at the cover, and unlock the ultimate experience with photos, music clips, and exclusive video. The blippar(TM)app uses the latest image recognition technology and is triggered by the album art to unlock the virtual content. Hunter is the first country artist to offer a 3D interactive experience via mobile device on his self-titled debut album, which is available everywhere beginning tomorrow, October 11.
“Hunter is the perfect artist to launch this new and unique technology,” said Jeremy Holley, Warner Music Nashville VP of Consumer & Interactive Marketing. “Both he and his fans are tech savvy and engaged in this space.”
Also tomorrow, Hunter will make his world-premiere national television debut of his hit single, “Storm Warning” on CBS’ Late Show with David Letterman.
Hunter’s highly anticipated 12-track album includes his hit single, “Storm Warning.” The album boasts a strong, honest, mix of music, lyric and passion from the heartfelt “Wanted” to the heartbreaking “Somebody’s Heartbreak” to the up-beat, carefree confessions of “Love Makes Me.”
The Breaux Bridge, Louisiana multi-instrumentalist (acoustic guitar, bass guitar, drums, electric guitar, ganjo, mandolin, keys and more) is making some noise as he continues to draw attention from thousands of fans, industry peers and renowned media outlets including, Access Hollywood, E! News, Extra, FOX News, USA Today, US Magazine. Billboard notes Hunter as “a prodigious talent… drawing on modern pop and country sounds — including Keith Urban, John Mayer, Rascal Flatts and Jason Mraz” and USA Today recently raved that “if this Louisiana singer is as good as this single [Storm Warning], he’s about to be a big country star.” Hunter has co-written songs for renowned artist such as Rascal Flatts and Montgomery Gentry and has shared the stage with Trace Adkins, Lady Antebellum, LeAnn Rimes, Brad Paisley and Keith Urban, to name a few. He recently wrapped-up touring with superstar Taylor Swift on her “SPEAK NOW World Tour 2011” and made his Grand Ole Opry debut. Hunter is currently on the road on his first headlining tour, “Most Wanted” Tour 2011.
About blippar(TM) blippar(TM) is the first image-recognition augmented reality platform for smart phones targeted specifically at brand-customer interaction. A free to download app, blippar(TM) opens up in camera mode and becomes a single, magic ‘lens’ through which logos, products, adverts and branded communication in the real world are instantaneously recognized and converted into fun or informative digital experiences.
blippar(TM) is a privately owned UK business launching globally Summer-Autumn 2011. Download blippar(TM) app for free at apple app store and android market (beta mode:selected handsets only). Please see www.blippar.com and www.youtube.com/blippar1 for demo videos of blippar in practice.
For more information on Hunter Hayes, his debut album and dates of his “Most Wanted” Tour 2011, please visit www.HunterHayes.com .